Marketing Programs
Marketing Program Info Chart
| Program | Credits | Months |
| Bachelor of Science in Business Management with a concentration in Marketing | 123 | 36 |
*Average number of months for students to complete program
Bachelor of Science in Business Management with a concentration in Marketing
The Bachelor of Science in Business Management with a concentration in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects. Our graduates have the creative, strategic and management capabilities needed to succeed in this highly competitive field.
Our graduates have strong capabilities in:
- Secondary, qualitative and quantitative marketing research methods
- Consumer behavior concepts and principles
- Developing strategic marketing plans
- Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method
Herzing University student data for Marketing programs
To receive additional information about the Marketing degree at Herzing and careers in this field, call toll free at 1-800-596-0724 to speak with an Admissions Advisor.
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Success Stories
“I chose my bachelor’s in business administration because the business arena is an ever-changing one and I felt that the staff here at Herzing could equip me with the necessary tools to be a force to be reckoned with in the business world.”
Larry Singleton
