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Marketing Program Info Chart

Program availability varies by location.

ProgramCreditsMonths
Bachelor of Science in Business Management with a concentration in Marketing12336
*Average number of months for students to complete program

Bachelor of Science in Business Management with a concentration in Marketing

The Bachelor of Science in Business Management with a concentration in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects. Our graduates have the creative, strategic and management capabilities needed to succeed in this highly competitive field. Download Program Course Sheet

Our graduates have strong capabilities in:

  • Secondary, qualitative and quantitative marketing research methods
  • Consumer behavior concepts and principles
  • Developing strategic marketing plans
  • Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method


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