Business Administration - Marketing & Sales LCA.7N

The purpose of the program is to prepare students with the necessary skills and competencies for entry-level positions in various business enterprises. The program consists of three semesters with a specialization in the area Marketing and Sales. Included in the program is a two (2) month internship.

Part of this program provides an overview of business principles, practices, and operations with a focus on developing managerial skills. Areas of study include accounting concepts and applications, business principles and management, computer business application software, sales, and communication skills.

The Marketing and Sales portion of the program prepares students with the necessary skills and competencies to promote products and services. Launching a new product or modifying established market relationships requires in-depth knowledge of the market and its potential, as well as understanding consumer behavior, marketing products and services, pricing policies, and the marketing and advertising environments. Topics include mass communications; research and analysis of commercial data; selling products and services in a commercial environment; selling products and services through representation; establishing and supervising customer service departments; promoting products and services through direct marketing; developing strategic marketing for the Internet and starting one’s own business.