Our Graduate Success Stories
They listened to what I needed out of a degree. Herzing took the time to prepare me from every stage from planning to actual classes to post graduation.
If you enjoy the commercials more than shows, this is a great career choice.
Bachelor of Science in Business Management with a concentration in Marketing
Marketing professionals play a critical role in the success of many products and services. They’re involved in creating theme lines and ads as well as handling consumer research and developing marketing strategies. They work in sales, advertising, promotion, product development and public relations for companies and their agencies. This is a highly competitive and very rewarding field.
College graduates with strong communications and computer skills will have the best career prospects. Job growth will be stimulated by intense domestic and global competition in products and services. In addition, because of the high visibility of this work, effective marketing professionals are often leading candidates for career advancement.
It takes good creative ideas and strong problem-solving skills to succeed in this field.
Successful marketing professionals bring to their work the ability to develop, visualize, communicate and analyze ideas. They must design brands and pricing strategies that maximize profits while also ensuring customer satisfaction. To this end, they are flexible, energetic and empowering leaders with strong intuitive skills.
A career as a marketing professional could be right for you, if you:
- Are very detail-oriented yet can also see the “big picture”
- Have excellent communication skills
- Are curious why people buy one product over another
- Understand how to use visuals and graphic design
- Have an interest in psychology
- Are creative yet also practical in developing programs and plans
- Are comfortable working in teams as well as alone
BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT
Number of Graduates in Cohort:
Mean Institutional Loan Debt of Graduates:
Mean Private Loan Debt of Graduates:
Mean Title IV Loan Debt of Graduates:
Available Graduate Employment Rate:
11-1011; 11-1021; 11-2022; 11-3011; 11-3051; 11-3071; 11-9021; 11-9151; 11-9199; 13-1051; 13-1111; 25-1011
Chief Executives; General and Operations Managers; Sales Managers; Administrative Services Managers ; Industrial Production Managers ; Transportation, Storage and Distribution Managers; Construction Managers, Social and Community Service Managers, Managers, All Other, Cost Estimators, Management Analysts, Business Teachers, Postsecondary