Entrepreneurial Studies

Be your own boss by starting your own business.

Bachelor of Science in Business Management with a concentration in Entrepreneurial Studies

Small businesses are popping up everywhere and providing huge career opportunities for those with the know-how, passion, and experience in business management and entrepreneurial studies to do it right. According to the Small Business Association, the estimated 27.2 million small businesses in the United States employ about half of the country’s private sector workforce. This includes 40% of high tech workers such as scientists, engineers and computer specialists.

Over 250 members of the Forbes 400 richest people in America are self-made success stories. Bill Gates (Microsoft), Jeff Bezos (Amazon), Phil Knight (Nike) and all the rest started with a good idea. Then, they worked hard to make it happen. And you can, too. If you want to succeed in your own business, you need to set your own goal plus have the skills and determination needed to reach it and a degree in business managment with a concentration in entrepreneurial studies from Herzing is the perfect place to start.

Consider 28-year-old Mark Zuckerberg. He launched Facebook in his dorm room in 2004 and is now the youngest member of the Forbes 400 with a net worth of $2 billion!

If you have always dreamed of starting your own company, this is your opportunity!

Successful entrepreneurs don’t just start with a good idea. They must also understand their marketplace and know their competition. They have to believe in what they are doing and put in the long hours to make it happen.

A career as an entrepreneur could be right for you if you:

  • Think success should be based on your talents and personality
  • Are not afraid of hard work and long hours
  • Are self-confident and can clearly define your own goals
  • Can clearly communicate and sell your ideas to others
  • Have good people skills

What are the career opportunities in this field?

Careers for graduates of the Business Management with a Concentration in Entrepreneurial Studies degree vary greatly. Understanding the business aspect is just one part of running a business – the entrepreneur must also have a product or service that he or she believes in. While some students in this program already have work experience and wish to begin working for themselves, others choose this degree to learn how to get their skill or great invention into the public eye.

Regardless of your product or service, your business will only be what you make it. Without proper planning, preparation, and management of your business, it’s possible to go from ‘the sky’s the limit’ to ‘the sky is falling’ in a very short time period. Those starting a business must be able to accept the high risk/high reward environment of entrepreneurship.

Career paths exist in all areas of business

Even if you decide not to venture out on your own, the Entrepreneurial Studies degree will give you a solid foundation to begin a career in a variety of business areas. These include:

What is the program title, length, and content?



Program Credits Months
Bachelor of Science in Business Management
with a Concentration Entrepreneurial Studies
123 36
*Average number of months for students to complete program

Opportunities for new business are everywhere, and more and more people are becoming their own boss. Whether you have the perfect new product or are ready to provide a service as a consultant, the Herzing Bachelor of Science in Business Management with a Concentration in Entrepreneurial Studies degree will prepare you for taking those crucial first steps as well as maintaining and growing your business.

Topics of study include:

  • Product development
  • Building an effective business plan
  • Marketing and advertising
  • Legal issues affecting businesses
  • Accounting and finance
  • The art of negotiation
  • Personnel management


Entrepreneurial Studies graduates will receive the instruction and skills development to start a small business or expand an existing one. This includes creating comprehensive business and marketing plans, leadership of employees, and management of finances.

Graduates have gained the specific skills and capabilities needed to successfully start a new business or expand an existing one. They have proven abilities in developing a comprehensive business plan with well-constructed financial and marketing components.

Download Program Course Sheet

Which locations offer this program?

Atlanta Campus
Birmingham Campus
Brookfield Campus
Kenosha Campus
Madison Campus
Minneapolis Campus
New Orleans Campus
Online Campus