Quick facts about the Bachelor of Science in Marketing program
| Accreditation | IACBE accredited,† Accredited by the Higher Learning Commission |
|---|---|
| Transfer credit | Transfer up to 90 approved credits from prior college coursework |
| Format | 100% online courses you can take at home with flexible scheduling |
| Certifications | Curriculum emphasizes skills associated with key industry certifications, including CMP, PCM, and more |
| Curriculum | Core traditional marketing concepts blend with modern topics, including how to use emerging technologies, such as AI, to generate insights and take high-ROI action |
| Hands-on | Experiential learning includes a capstone project or internship, allowing you to apply what you’ve learned in online marketing coursework in a real business environment |
| QuickPaths | Earn dual credit towards a Master of Business Administration (MBA); transfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University |
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Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2026
Earn a bachelor’s degree and unleash your potential as a skilled marketing professional.
The Bachelor of Science in Marketing degree is a 120-credit undergraduate program built to reflect the significant modern shift to digital-first marketing strategy.
Our curriculum heavily incorporates a more integrated, tech-focused, data-driven approach mirroring how modern marketing teams operate today. You’ll gain experience with the strategic, analytics-informed, AI-infused marketing ecosystem and what skills you need to develop to become a highly valuable contributor.
Prepare to lead the way in a quickly evolving marketplace. Develop the skills to succeed in a competitive field demanding your ongoing education and innovation. Take the first step with Herzing University and discover your capabilities.
Career-focused curriculum
Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.
Flexible schedule
You can take classes during the day or in the evening. We work hard to help you maintain school-life balance, striving to be as flexible as possible for busy non-traditional students.
Virtual services
Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.
Lifelong support
We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.
Rolling admissions
No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.
Courses & curriculum details
The BS in Marketing curriculum streamlines traditional marketing principles and concepts to create space for a more expansive approach to modern marketing topics, including business analytics, emerging technologies such as AI, social media, strategic multi-channel campaigns, strategic storytelling, and much more.
Our program emphasizes emerging technologies, including the integration of AI tools and concepts. You’ll discover how these tools can be used to generate data-driven insights, automate processes, and personalize customer experiences.
You can potentially earn dual credit towards an MBA. Eligible students may replace 12 semester credit hours of the core program requirements with approved dual credit graduate level coursework, lessening the time and cost needed to finish an MBA program in the future.
All classes are delivered online in a virtual learning environment with a required research project or internship (if allowed in your state).
| Program | Months i | Semester Credits |
|---|---|---|
| Bachelor of Science in Marketing | 36 | 120 |
iAverage number of months for students to complete program
Program availability varies by location
Full course list
Admissions requirements
Prerequisites to enroll in the Herzing University Marketing bachelor's degree program include:
- Prior education requirement. Completion of high school diploma, GED, or equivalent.
- Entrance testing. Applicants must demonstrate the capacity to succeed in college-level courses via prior ACT/SAT scores, completion of prior college credit, or additional entrance testing.
- Availability of time, personal commitment, and a professional attitude. We exist to help enthusiastic students fully committed to reaching their highest career goals. Our faculty and leadership are dedicated to helping you reach them.
You will need to meet and interview with a Herzing University admissions advisor and complete an enrollment application to be admitted into the program.
If you have any additional questions regarding admissions into the program, please contact our admissions team.
Tuition & Cost
Tuition & Cost
The cost of tuition for the Bachelor of Science in Marketing program is $515 per credit.
You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.
Our goal is your career advancement. That's why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.
Scholarships & Financial Aid
You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.
Military/Veteran Discounts
Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.
Alignment with key industry certifications
The Bachelor of Science in Marketing degree program includes several courses aligned with important industry certifications. Complete the required coursework, and we will reimburse the application fees for up to three industry certifications upon submission of proof of successfully passing the certification exam.
Certifications associated with courses in the program include:
- Certified Associate in Project Management (CAPM)
- Certified Meeting Professional (CMP)
- Google Ads and Analytics Certifications
- Hootsuite Social Marketing Certification
- Hubspot Content Marketing Certification
- Hubspot Inbound Marketing Certification
- Meta Blueprint Certification
- Professional Certified Marketer (PCM) - Marketing Management
- Salesforce Certified Marketing Cloud Email Specialist
- Social Media Marketing Certification
You’ll need to review specific requirements associated with each certification to confirm your eligibility upon graduation.
Accreditation & Recognition
Our accredited & recognized online school
We strive to earn rank as one of the top private, nonprofit universities in the United States. Just as you work every day to become the best version of yourself, so do we as a university.
We are proud to have attained institutional and programmatic accreditation in addition to industry recognition for our accomplishments helping students earn a marketing degree and find career success.
Ranked by U.S. News & World Report among the best online bachelor’s degree programs in 2026.
✝The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.
Herzing University is institutionally accredited by the Higher Learning Commission (hlcommission.org), a regional accreditation agency recognized by the U.S. Department of Education.
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Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.
Career possibilities with a bachelor’s degree in marketing
Find unique pathways in a rewarding field
You can take your career path in many different directions in the field of marketing. The demand for both creative and technical skills create opportunities for those with unique skillsets to excel in specialty roles across several categories.
Potential areas of focus include:
- Advertising sales
- Media planning
- Market research and analysis
- Public relations
- Survey research
- Fundraising and event management
- Copywriting
- Brand management
- Social media
- Promotions management
Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2025 by U.S. News & World Report
Marketing represents a college major offering tremendous potential return on investment.
According to the Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers earn an average salary of $171,520 per year ($82.46 per hour), which represents very good average pay for an occupation where a bachelor’s degree is the typical entry-level education.*
Faq
Frequently Asked Questions
We want to help address all of your concerns regarding the marketing bachelor's degree program—as well as any questions you have about the career path in general. Please get in touch and we’ll respond as soon as possible.
A broad marketing education can prepare you for many different types of jobs in marketing, including both technical and creative professions to match your unique strengths and abilities.
Here’s a brief list of jobs you can potentially get in the marketing field, grouped broadly:
- Market Research Analyst
- Public Relations Manager
- Fundraising and Event Manager
- Social Media Specialist
- Art Director
- Advertising, Promotions, and Marketing Manager
- Copywriter
- Brand Manager
- Advertising Sales Agent
Earning a bachelor’s degree and ample experience in the field can be enough to qualify for managerial or leadership positions in a marketing department.
You can potentially increase your qualification for advanced or senior-level career opportunities by completing a Master of Business Administration (MBA). The skills you’ll develop in an MBA program can complement your specialist education and experience in marketing to improve your chances of climbing the ladder. One of the benefits of our program is that you may elect to earn up to 12 dual credits towards an MBA program.
The most recent data from the Bureau of Labor Statistics (2021-2022) reports 23.8% of Marketing Managers—and 24.7% of Chief Executives—have attained a master’s degree (in the case of bachelor’s degree, the figures are 57.7% and 40%, respectively).
While you may not “need” a master’s degree to advance in the field, those who do may have a significant leg up in the application process and have a wider body of knowledge to succeed in the role.
All of our Bachelor of Science programs can be completed at an accelerated pace compared to traditional 4-year degree programs. It takes 36 months on average to complete the Bachelor of Science in Marketing program.
If you’ve earned an associate degree or completed some college coursework in the past, you may be able to complete the program in much less time. You can transfer up to 91 approved credits into our curriculum, greatly reducing the time needed to finish the program and graduate.
Salary ranges in marketing aligned with a bachelor’s degree education can vary widely based on education and experience attained, ranging from entry-level individual contributor to senior-level management roles.
Here’s a table of occupations associated with marketing you can potentially pursue:
Average salary by occupation, Bureau of Labor Statistics*
| Job / career | Per hour | Per year |
|---|---|---|
| Market research analysts and marketing specialists | $41.58 | $86,480 |
| Advertising and promotions managers | $71.76 | $149,270 |
| Marketing managers | $82.46 | $171,520 |
Our online program is not 100% self-paced or self-directed study. There are flexible scheduling options in the case of asynchronous classes, but there are still deadlines on certain coursework and/or projects, as well as some set exam times.
This is a bachelor’s degree program offering extensive student services to help you stay on track, complete your coursework successfully, and help you reach graduation at a pace that’s right for you. We are here to support you every step of the way.
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Bachelor of Science in Marketing
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Business Student | Online CampusWhen I first toured the Herzing University campus three years ago, I knew I wanted to be a Herzing student. I could tell that the faculty and staff cared about who I was and they wanted to help me succeed.
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Herzing StaffDisclosures
* BLS pay estimates calculate the median annual wage for various occupations. Per the BLS the median wage for an occupation is: "The wage at which half of the workers in the occupation earned more than that amount, and half earned less. Median wage data are from the BLS Occupational Employment and Wage Statistics survey." Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Outlook Handbook 2024. BLS median wage estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geographic market in which you want to work, and degree level and field, will affect career outcomes, including starting salary and earnings as an experienced employee. Herzing neither represents that its graduates will earn the median salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, particular wage or salary, or other career growth.
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Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.