Skip to main content

Bachelor's Degree

Business Marketing
Online Degree Program


Sep 4th

36 Mo.

Program Length






Cost Per Credit

Bachelor's Degree

Business Marketing
Online Degree Program

Earn a degree and learn how to influence buying decisions

AccreditationIACBE accredited,1 Accredited by the Higher Learning Commission
Transfer creditUp to 91 approved credits
CurriculumReal-world business coursework with hands-on marketing exercises
PathwaysEarn dual credit towards an MBA degree program
QuickPathsTransfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University
Business Marketing Student Organizing Tasks with Sticky Notes on Whiteboard
US News Best Online Programs Bachelor's 2024 Badge

Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2024

US News Best Online Programs Bachelor's 2024 Badge

Overview: Bachelor of Science in Marketing

The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career as a marketing professional. 

The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.

Career-focused curriculum

Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

Flexible schedule

You can take classes during the day or in the evening. We strive to be as flexible as possible for busy non-traditional students.

Virtual services

Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.

Lifelong support

We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

Rolling admissions

No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.

Classes Start September 4th

Learn More Today

Opt-In to Receive SMS Messages

By selecting this button you agree to receive updates and alerts from Herzing University. Text HELP to 85109 for help, Text STOP to 85109 to end. Msg & Data Rates May Apply. By opting in, I authorize Herzing University to deliver SMS messages and I understand that I am not required to opt in as a condition of enrollment. By leaving this box unchecked you will not be opted in for SMS messages. Click to read Terms and Conditions and Privacy Policy.


Marketing Program Curriculum

Bachelor of Science in Marketing36122
i. Average number of months for students to complete program
Program availability varies by location

Bachelor of Science in Marketing

The Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field. 

Our graduates have strong capabilities in:

  • Secondary, qualitative and quantitative marketing research methods
  • Consumer behavior concepts and principles
  • Developing strategic marketing plans
  • Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method

Required Courses in Business

All courses, 36.00 semester credit hours, are required.

or  3.00 semester credit hours

or  3.00 semester credit hours

or  or  3.00 semester credit hours

Required Courses in Marketing

All courses, 27.00 semester credit hours, are required.

Business Elective Courses

A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.

Open Elective Courses

A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.

Required Capstone or Internship

3.00 semester credit hours are required.

Required Courses in General Education

Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. 12.00 Semester Credit Hours in Communications 9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity) 6.00 Semester Credit Hours in Mathematics 3.00 Semester Credit Hours in Science 6.00 Semester Credit Hours in Social and Behavioral Sciences

Personal and Professional Development Courses

A minimum of 2.00 semester credit hours is required.

Tuition & Cost

Tuition & Cost

The cost of tuition for the Bachelor of Science in Marketing program is $515 per credit.

You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.

Our goal is your career advancement. That’s why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.

Find my estimate

 Scholarships & Financial Aid

You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.

Find scholarships and grants 

 Military/Veteran Discounts

Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.

VA/Military benefits 



Bachelor's degree program enrollment requirements

Prerequisites to enroll in the Herzing Marketing bachelor's degree program include:

  • Completed high school diploma, GED or equivalent
  • Meet and interview with a Herzing University admissions advisor
  • Complete an enrollment application

Eligible states for enrollment: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, District Of Columbia, and the Virgin Islands.

Ask about our Merit-based Scholarship & Grants

Learn More

A career as a marketing professional could be right for you, if you:

  • Are very detail-oriented yet can also see the "big picture"
  • Have excellent communication skills
  • Are curious why people buy one product over another
  • Understand how to use visuals and graphic design
  • Have an interest in psychology
  • Are creative yet also practical in developing programs and plans
  • Are comfortable working in teams as well as alone
Bachelor's Degree in Marketing Online Program

Classes Start September 4th

Waived Enrollment Fee


If you are creative and have good business sense, a career in marketing might be the perfect fit.

Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2023 by U.S. News & World Report

Marketing is everywhere. No matter where you turn, you see it – that ad in the newspaper, TV commercial, jingle on the radio, grocery store poster, bumper sticker, email ad, and web site are all created as part of a marketing campaign intended to do one thing: compel you to buy a product.

There are many different areas of marketing, and while some professionals in this field have one specialty area, others handle multiple areas.

What can I do with a degree in marketing?

  • Advertising Sales - Also referred to as Account Executives, these individuals seek out businesses to purchase advertising space with their company. They typically work for a radio or TV station, newspaper, magazine, or Internet publisher. Sales can be conducted by phone or in person, which may include traveling and socializing with potential ad space buyers. Professionals in this area usually work on a base salary plus commission, and overall earnings can be very good.
  • Media Planning - There are many different ways a product can be marketed. Some are more traditional, and others are more innovative. Media planning identifies where the product should be advertised, based on who is likely to buy the product. For example, Oscar Mayer might advertise their kid-targeted Lunchables product on a billboard at a little league field since they know parents of children will be there to see it, and children will be reminded to ask their parents to buy it. It may be the Media Planner's duty to purchase advertising spots. Like other careers in marketing, this area of employment will also continue to grow. 
  • Market Research Analysts - The main purpose of marketing is to sell a product. To determine if the product will sell, how/where to advertise the product, and whether or not the product actually did sell, marketing research must be done. For example, before a product is developed or launched, market research is conducted to find out: Who is going to be interested in this product? Where should it be advertised so they see it? What will the buyer most want to know about this product? Does a similar product already exist? How will this product be better? How much are people willing to pay for this product?  Should an incentive be used to introduce this product (e.g. coupon or sweepstakes)? After the product has been introduced, marketers must do more research to find out what worked…and what did not. By analyzing those answers, marketers will be better prepared for their next product launch. 
  • Public Relations - Public Relations (PR) professionals are the spokesperson for their company. They are in charge of getting the word out to the public about a product, company, event or news item. They are also responsible for making sure the correct message is getting across and managing the public perception of the product. Duties of PR include: Writing and distributing press releases, finding bloggers to write about a specific product, engaging in social media such as Facebook, monitoring what people are saying about the company in newspapers and online, pitching story ideas to newspaper and internet reporters.
  • Survey Researchers - Whereas Marketing Research Analyst sort through all types of data, Survey Researchers focus solely on designing and conducting surveys. Companies in all types of industries use surveys to find out if their customers are satisfied with a product and the experiences they've had with that company. Survey Researchers must determine how to best reach the group they wish to question, and what will entice that group to respond (and respond honestly). They may use mail, phone, internet or in-person techniques.

Advancement Opportunities for Marketing Professionals

Opportunities for growth in marketing careers typically include greater accountability for marketing decisions and supervision of department employees. Certifications are offered by professional organizations for some marketing specialties (such as public relations) and may require a certain number of years working in the field. Companies and agencies that offer management training programs can put new grads on the fast-track to career growth. Advanced education (such as an MBA) may help accelerate both responsibilities and salary of marketing professionals.


Program Finder

Marketing Degree Programs

Showing 1 program for the Online campus

On Campus| Online

This bachelor's program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

Request Information

Ready to get started?

Contact us to request more information

Opt-In to Receive SMS Messages

By selecting this button you agree to receive updates and alerts from Herzing University. Text HELP to 85109 for help, Text STOP to 85109 to end. Msg & Data Rates May Apply. By opting in, I authorize Herzing University to deliver SMS messages and I understand that I am not required to opt in as a condition of enrollment. By leaving this box unchecked you will not be opted in for SMS messages. Click to read Terms and Conditions and Privacy Policy.


Accreditation & Disclosure

1. The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.

Download the IACBE Public Disclosure of Student Achievement

Herzing University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

View Herzing University Accreditation and Approvals

When I first toured the Herzing University campus three years ago, I knew I wanted to be a Herzing student. I could tell that the faculty and staff cared about who I was and they wanted to help me succeed.

Theresa Lampe Herzing University Testimonial

Theresa Lampe

Business Program

Madison Campus

Request Information
Ready to get started?

Contact us to request more information

Opt-In to Receive SMS Messages

By selecting this button you agree to receive updates and alerts from Herzing University. Text HELP to 85109 for help, Text STOP to 85109 to end. Msg & Data Rates May Apply. By opting in, I authorize Herzing University to deliver SMS messages and I understand that I am not required to opt in as a condition of enrollment. By leaving this box unchecked you will not be opted in for SMS messages. Click to read Terms and Conditions and Privacy Policy.
Herzing Tuition Wizard

When do you want to start classes?

The program has an automatic transfer of credits, and allows you to transfer up to additional credits.

  Transfer Credits

The program allows you to transfer up to credits.

  Transfer Credits

The program allows you to transfer up to credit hours.

  Transfer Credit Hours
Bachelor of Science in Marketing Online Campus
Cost per Credit$515.00
Base Tuition$62,830.00
Savings from Transfer Credits (91 x $515.00 )(-$46,865.00)
Estimated Tuition Cost*$15,965.00
One-time Program Fee$0.00
Per-semester Program Fee$0.00
Per-semester Learner Resource Fee$545.00
Estimated Total Fee*$1,635.00
Total Semesters 1
Total Credits
Estimated Cost 2
Base CostYour Cost
Estimated Savings*

Available Scholarships & Loan Options

Who Can Apply

Available to applicants who attended a college or university that closed within the last 12 months and were attending within 120 days of the school closure date


Must be enrolled in a comparable program at Herzing University, submit a copy of an official transcript from the closed school, and complete the Closed School Discharge Disclosure

Who Can Apply

The Crisis Support Grant is an emergency grant for active students experiencing a financial crisis


GPA requirements must be met. All applicants must be actively enrolled in a degree-seeking program, have a record of good conduct, and financial standing with the university

Who Can Apply

All Herzing University students are eligible to apply via the formal application process outlined below. Students must apply prior to the start of either semester in their last academic year before graduation. The application period is open during the summer semester.


An application including a personal statement, letters of recommendation, and examples of community service is required. In addition, the scholarship review committee may review GPA and unmet financial need as part of eligibility criteria.

Who Can Apply

Available to applicants in any program that demonstrate a financial need and are unable to cover the cost of attendance with alternative resources in their final academic year


Must submit an application and have used all financial resources in the final academic year resulting in a gap in financial resources

Who Can Apply

Available to applicants in any program that demonstrate a financial need, who are unable to cover cost of attendance with alternative resources


Must show financial need and are unable to cover cost of attendance with alternative resources

Who Can Apply

Dean's List and President's list students


Must be enrolled in an Associate or Bachelor program, on the Dean's or President's list, and submit an application.

Who Can Apply

Must be a Herzing graduate who has re-enrolled in a higher-level degree and remain enrolled in the desired program


Must be enrolled at least half-time for the duration of the program

Who Can Apply

Must be an international student attending HU through an agreement with a school/agency in your home country


Must either be attending a resident campus as F-1 student or enrolled in an online modality study through an established school partnership

Who Can Apply

Must be an eligible AmeriCorps Alumni who is enrolled in an undergraduate or graduate degree seeking program


Must submit a payment request for an eligible institution through their individual account in 'My AmeriCorps'

Who Can Apply

Yellow ribbon may be given to veterans entitled to the maximum benefit rate for Post-911


100% CH 33 eligible

Who Can Apply

Honorably discharged veterans, severely injured servicemembers, family members of Active Duty Servicemembers and Severely Injured Servicemembers, active duty servicemembers in graduate-level programs, dependents of deceased servicemembers, public safety and first responder personnel


Proof of Veteran (DD-214), Active Duty, or injured status is required. 

Proof of active and current employment as public safety personnel or first responder

Who Can Apply

Active Duty Servicemembers in undergraduate programs and National Guard or Reserves activated or actively training and drilling in preparation for potential activation


Proof of active duty status is required

Who Can Apply

Employees of a business participating in the Herzing Partnerships Program.


Proof of active and current employment or association with partner organization

Who Can Apply

The E.C. Styberg Scholarship is awarded to recipients enrolled full-time pursuing their degree as a resident of Racine or Kenosha county.


Must be Racine or Kenosha County residents pursuing a degree in business administration and management or other majors related to manufacturing. In addition, applicants must be full-time undergraduates in good academic standing who demonstrate financial need.

Who Can Apply

Recipients must be enrolled full-time in an undergraduate program for the Fall with a Herzing University campus located within Wisconsin.


Applicant's background must reflect one or more of the components as determined by the UPS Foundation and CIC's First Opportunity Program: first generation student, low-income, minority; or new American student.

Who Can Apply

The program is designed to provide financial support for women that demonstrate leadership potential, initiative, and excellent communication skills and are pursuing a career or have an interest in public service, government, and/or the political process.


To be considered for this scholarship, an applicant must be actively enrolled as a full-time or part-time undergraduate student in good academic standing and plan to enroll in the Fall. In addition, an applicant must be a female resident of Wisconsin and have a financial need as determined by Herzing University based on eligibility for the Pell Grant.

Who Can Apply

Rath Distinguished Scholarship is awarded based on academic achievement, merit, and leadership.


Must be an actively enrolled student in good standing. If an entering first year student, the scholarship applicants must have graduated among the top 25 percent of their high school class. If a sophomore, junior, or senior, applicants must have demonstrated academic excellence by maintaining a grade point average of 3.0 or above on a 4.0 scale (or the equivalent). In addition, scholarship recipients are to demonstrate strong campus and community leadership. Applicants must be enrolled through the Fall semester. Scholars must be U.S. citizens; Wisconsin residents preferred.

To Contact a Financial Aid Advisor

Enrolled and active students

Click here: MyHU Advising Team

Prospective students

Call (866) 508-0748 option 2 or Email


Actual semesters to complete are dependent upon university approved transfer credits and program mapping.


Estimated program length, estimated number of semesters, and estimated program shown above are standard by program for each student based on: a student taking a full-time course load each semester, the student not having any transfer credits (from previous Herzing experiences or from other post-secondary institutions), and successful completion of each course.

Current tuition rates for all programs are effective through the Summer 2024 semester.