Earn a degree and learn how to influence buying decisions
- IACBE accredited1
- 100% online classes you can take right at home
- Transfer up to 91 approved credits
- Program length: 36 months
- Real-world business coursework with hands-on marketing exercises
- Earn dual credit towards an MBA degree program
If you enjoy the commercials more than shows, this is a great career choice.
Marketing professionals play a critical role in the success of many products and services. They’re involved in creating theme lines and ads as well as handling consumer research and developing marketing strategies. They work in sales, advertising, promotion, product development and public relations for companies and their agencies. This is a highly competitive and very rewarding field.
College graduates with strong communications and computer skills will have the best career prospects. Job growth will be stimulated by intense domestic and global competition in products and services. In addition, because of the high visibility of this work, effective marketing professionals are often leading candidates for career advancement.
It takes good creative ideas and strong problem-solving skills to succeed in marketing.
Successful marketing professionals bring to their work the ability to develop, visualize, communicate and analyze ideas. They must design brands and pricing strategies that maximize profits while also ensuring customer satisfaction. To this end, they are flexible, energetic and empowering leaders with strong intuitive skills.
Classes Start August 9th
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A career as a marketing professional could be right for you, if you:
- Are very detail-oriented yet can also see the "big picture"
- Have excellent communication skills
- Are curious why people buy one product over another
- Understand how to use visuals and graphic design
- Have an interest in psychology
- Are creative yet also practical in developing programs and plans
- Are comfortable working in teams as well as alone
If you are creative and have good business sense, a career in marketing might be the perfect fit.
Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2021 by U.S. News & World Report
Marketing is everywhere. No matter where you turn, you see it – that ad in the newspaper, TV commercial, jingle on the radio, grocery store poster, bumper sticker, email ad, and web site are all created as part of a marketing campaign intended to do one thing: compel you to buy a product.
There are many different areas of marketing, and while some professionals in this field have one specialty area, others handle multiple areas.
- Advertising Sales - Also referred to as Account Executives, these individuals seek out businesses to purchase advertising space with their company. They typically work for a radio or TV station, newspaper, magazine, or Internet publisher. Sales can be conducted by phone or in person, which may include traveling and socializing with potential ad space buyers. Professionals in this area usually work on a base salary plus commission, and overall earnings can be very good.
- Media Planning - There are many different ways a product can be marketed. Some are more traditional, and others are more innovative. Media planning identifies where the product should be advertised, based on who is likely to buy the product. For example, Oscar Mayer might advertise their kid-targeted Lunchables product on a billboard at a little league field since they know parents of children will be there to see it, and children will be reminded to ask their parents to buy it. It may be the Media Planner's duty to purchase advertising spots. Like other careers in marketing, this area of employment will also continue to grow.
- Market Research Analysts - The main purpose of marketing is to sell a product. To determine if the product will sell, how/where to advertise the product, and whether or not the product actually did sell, marketing research must be done. For example, before a product is developed or launched, market research is conducted to find out: Who is going to be interested in this product? Where should it be advertised so they see it? What will the buyer most want to know about this product? Does a similar product already exist? How will this product be better? How much are people willing to pay for this product? Should an incentive be used to introduce this product (e.g. coupon or sweepstakes)? After the product has been introduced, marketers must do more research to find out what worked…and what did not. By analyzing those answers, marketers will be better prepared for their next product launch.
- Public Relations - Public Relations (PR) professionals are the spokesperson for their company. They are in charge of getting the word out to the public about a product, company, event or news item. They are also responsible for making sure the correct message is getting across and managing the public perception of the product. Duties of PR include: Writing and distributing press releases, finding bloggers to write about a specific product, engaging in social media such as Facebook, monitoring what people are saying about the company in newspapers and online, pitching story ideas to newspaper and internet reporters.
- Survey Researchers - Whereas Marketing Research Analyst sort through all types of data, Survey Researchers focus solely on designing and conducting surveys. Companies in all types of industries use surveys to find out if their customers are satisfied with a product and the experiences they've had with that company. Survey Researchers must determine how to best reach the group they wish to question, and what will entice that group to respond (and respond honestly). They may use mail, phone, internet or in-person techniques.
Advancement Opportunities for Marketing Professionals
Opportunities for growth in marketing careers typically include greater accountability for marketing decisions and supervision of department employees. Certifications are offered by professional organizations for some marketing specialties (such as public relations) and may require a certain number of years working in the field. Companies and agencies that offer management training programs can put new grads on the fast-track to career growth. Advanced education (such as an MBA) may help accelerate both responsibilities and salary of marketing professionals.
Marketing Program Curriculum
|Bachelor of Science in Marketing||122||36|
Program availability varies by location
Bachelor of Science in Marketing
The Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field.
Our graduates have strong capabilities in:
- Secondary, qualitative and quantitative marketing research methods
- Consumer behavior concepts and principles
- Developing strategic marketing plans
- Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method
Required Courses in Business
All courses, 36.00 semester credit hours, are required.
or BU 600 - Leadership and Organizational Behavior 3.00 semester credit hours
or BU 630 - Project and Operations Management 3.00 semester credit hours
Required Courses in Marketing
All courses, 27.00 semester credit hours, are required.
Business Elective Courses
A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.
Open Elective Courses
A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.
Required Capstone or Internship
3.00 semester credit hours are required.
Required Courses in General Education
Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. 12.00 Semester Credit Hours in Communications 9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity) 6.00 Semester Credit Hours in Mathematics 3.00 Semester Credit Hours in Science 6.00 Semester Credit Hours in Social and Behavioral Sciences
Personal and Professional Development Courses
A minimum of 2.00 semester credit hours is required.
Frequently Asked Questions
Herzing's business program is different because it is focused on leadership development according to what has been identified by employers in the global market.
Specifically Herzing's business program offers:
- Practical Experience - Students will gain practical experience, understanding the impact of a Changing Global Economy even at the local "mom & pop" level; importance of Leveraging Technology and information to make decisions; and the key skills of Professionalism & Teamwork that are essential to leadership and management.
- Industry Certifications - Graduates will earn more than a degree, they will have the opportunity to earn sought-after industry certifications.
- Up-to-Two Concentrations - Students in the MBA program have the option to enhance their academic experience by completing up-to-two concentrations.
- Dual Credit - Students in the undergraduate program can get a "jump start" on a MBA at the same time. Up-to 12 graduate credits could be taken while still an undergraduate and applied toward both degrees, thereby saving both money and time.
- Transfer Friendly - Students with an associate degree from an accredited institution like a Community College can receive up-to 60 credits toward a Herzing Bachelor's degree, and in some instances may receive more. DEGREE UP students are provided with the opportunity to transfer in additional credits earned after completing an associate degree. Herzing will review all transcripts a student may have, as there is an ability to transfer up-to 75% of their previous credit load toward their Herzing program, thereby saving them time and money.
Regardless of your background, a business degree provides you with the analytical, problem solving, management and leadership skills that can help a student be competitive in today and tomorrow's competitive business marketplace.
Program length can vary depending upon degree level, number of concentrations, course load and credits transferred, as well as class schedule.
Associate degree program is 4-semesters and can be completed in two (2) years with a full-time schedule.
Bachelor's degree program is 9 semesters and depending upon transfer credits, can be completed as a full-time student in three (3) years.
- When transferring in a Herzing Associate degree: the Bachelor's program can be completed in 4-semesters or 2-years.
- Students with an associate degree from an accredited institution like a Community College can receive up-to 60 credits toward a Herzing Bachelor's degree saving them time and money.
Graduate degree is a 3-semester program and a student can transfer in up-to 9 credit hours.
Concentrations enable a student to customize their business acumen to their career goals, differentiating them in the workforce with specialized knowledge.
Herzing currently offers the following MBA program concentrations:
Herzing's MBA programs can begin with a "business level-setting" course. If you do not have a business degree or years of business experience, you will begin with a fundamentals course that gives you an overview of all the important business disciplines. Additionally, Herzing offers tutors and academic support resources both on-campus and through Herzing Online.
Bachelor's Degree Program Available Certification and Prep-to-sit for Certifications:
|Certification||Method to Earn|
|SHRM Certified Professional||Human Resources Concentration prepares students to sit for the exam|
|CAPM Certification||Course BU345 (Project Management) prepares students to sit for the exam|
|QuickBooks Certified User||Course AC335 (Computerized Accounting) prepares students to sit for the exam|
|Entrepreneurship Certificate||Complete course B234 (Entrepreneurship)|
|Six Sigma Yellow Belt||Complete course BU421 (Operations Management)|
MBA Degree Program Available Certification and Prep-to-sit for Certifications:
|Certification||Method to Earn|
|Associate Certified Analytics Professional (aCAP)||Data Analytics Concentration prepares students to sit for the exam|
|CMA Certification||Finance & Accounting Concentration prepares students to sit for the exam|
|PMP Certification||Project Management Concentration prepares students to sit for the exam|
|PMI-PBA Certification||Project Management Concentration prepares students to sit for the exam|
Yes, the Herzing University business program is accredited.
The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.
Please let us know if you have any other questions about our business program.
Marketing Degree Programs
Showing 1 programs for the Online campus
This bachelor's program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.
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Accreditation & Disclosure
1. The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.
When I first toured the Herzing University campus three years ago, I knew I wanted to be a Herzing student. I could tell that the faculty and staff cared about who I was and they wanted to help me succeed.