Marketing Degree
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Overview

If you enjoy the commercials more than shows, this is a great career choice.

Bachelor of Science in Business Management with a concentration in Marketing

Marketing professionals play a critical role in the success of many products and services. They’re involved in creating theme lines and ads as well as handling consumer research and developing marketing strategies. They work in sales, advertising, promotion, product development and public relations for companies and their agencies. This is a highly competitive and very rewarding field.

College graduates with strong communications and computer skills will have the best career prospects. Job growth will be stimulated by intense domestic and global competition in products and services. In addition, because of the high visibility of this work, effective marketing professionals are often leading candidates for career advancement.

It takes good creative ideas and strong problem-solving skills to succeed in marketing.

Successful marketing professionals bring to their work the ability to develop, visualize, communicate and analyze ideas. They must design brands and pricing strategies that maximize profits while also ensuring customer satisfaction. To this end, they are flexible, energetic and empowering leaders with strong intuitive skills.

Classes start October 2.
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A career as a marketing professional could be right for you, if you:

  • Are very detail-oriented yet can also see the "big picture"
  • Have excellent communication skills
  • Are curious why people buy one product over another
  • Understand how to use visuals and graphic design
  • Have an interest in psychology
  • Are creative yet also practical in developing programs and plans
  • Are comfortable working in teams as well as alone

The Advantages of Earning Your MBA

 

Careers

 

If you are creative and have good business sense, a career in marketing might be the perfect fit.

Marketing is everywhere. No matter where you turn, you see it – that ad in the newspaper, TV commercial, jingle on the radio, grocery store poster, bumper sticker, email ad, and web site are all created as part of a marketing campaign intended to do one thing: compel you to buy a product.

There are many different areas of marketing, and while some professionals in this field have one specialty area, others handle multiple areas.

Career Path Opportunities with a Marketing Concentration

  • Advertising Sales - Also referred to as Account Executives, these individuals seek out businesses to purchase advertising space with their company. They typically work for a radio or TV station, newspaper, magazine, or Internet publisher. Sales can be conducted by phone or in person, which may include traveling and socializing with potential ad space buyers. Professionals in this area usually work on a base salary plus commission, and overall earnings can be very good.
  • Media Planning - There are many different ways a product can be marketed. Some are more traditional, and others are more innovative. Media planning identifies where the product should be advertised, based on who is likely to buy the product. For example, Oscar Mayer might advertise their kid-targeted Lunchables product on a billboard at a little league field since they know parents of children will be there to see it, and children will be reminded to ask their parents to buy it. It may be the Media Planner's duty to purchase advertising spots. Like other careers in marketing, this area of employment will also continue to grow. 
  • Market Research Analysts - The main purpose of marketing is to sell a product. To determine if the product will sell, how/where to advertise the product, and whether or not the product actually did sell, marketing research must be done. For example, before a product is developed or launched, market research is conducted to find out: Who is going to be interested in this product? Where should it be advertised so they see it? What will the buyer most want to know about this product? Does a similar product already exist? How will this product be better? How much are people willing to pay for this product?  Should an incentive be used to introduce this product (e.g. coupon or sweepstakes)? After the product has been introduced, marketers must do more research to find out what worked…and what did not. By analyzing those answers, marketers will be better prepared for their next product launch. 
  • Public Relations - Public Relations (PR) professionals are the spokesperson for their company. They are in charge of getting the word out to the public about a product, company, event or news item. They are also responsible for making sure the correct message is getting across and managing the public perception of the product. Duties of PR include: Writing and distributing press releases, finding bloggers to write about a specific product, engaging in social media such as Facebook, monitoring what people are saying about the company in newspapers and online, pitching story ideas to newspaper and internet reporters.
  • Survey Researchers - Whereas Marketing Research Analyst sort through all types of data, Survey Researchers focus solely on designing and conducting surveys. Companies in all types of industries use surveys to find out if their customers are satisfied with a product and the experiences they've had with that company. Survey Researchers must determine how to best reach the group they wish to question, and what will entice that group to respond (and respond honestly). They may use mail, phone, internet or in-person techniques.

Advancement Opportunities for Marketing Professionals

Opportunities for growth in marketing careers typically include greater accountability for marketing decisions and supervision of department employees. Certifications are offered by professional organizations for some marketing specialties (such as public relations) and may require a certain number of years working in the field. Companies and agencies that offer management training programs can put new grads on the fast-track to career growth. Advanced education (such as an MBA) may help accelerate both responsibilities and salary of marketing professionals.

Curriculum

Marketing Program Curriculum

ProgramsCreditsMonths*
Bachelor of Science in Business Management with a concentration in Marketing12336
*Average number of months for students to complete program
Program availability varies by location
 

Bachelor of Science in Business Management with a Concentration in Marketing

The Bachelor of Science in Business Management with a concentration in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field.   View Program Course Sheet

Our graduates have strong capabilities in:

  • Secondary, qualitative and quantitative marketing research methods
  • Consumer behavior concepts and principles
  • Developing strategic marketing plans
  • Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method

FAQs

Answer:

Herzing's MBA programs all begin with "business level-setting" courses. Whether a student has years of business experience or not, students will begin with fundamentals that will be a refresher for some and an introduction for others. Additionally Herzing offers tutors and academic support resources both on-campus and through Herzing Online.

Answer:

Bachelor's Degree Program Available Certification and Prep-to-sit for Certifications:

CertificationMethod to Earn
SHRM Certified ProfessionalHuman Resources Concentration prepares student to sit for exam
CGBP CertificationInternational Business Concentration prepares student to sit for exam
CAPM CertificationCourse BU345 (Project Management) prepares student to sit for exam
QuickBooks Certified UserCourse AC335 (Computerized Accounting) prepares student to sit for exam
Entrepreneurship CertificateComplete course B234 (Entrepreneurship)
Six Sigma Yellow BeltComplete course BU421 (Operations Management)

MBA Degree Program Available Certification and Prep-to-sit for Certifications:

CertificationMethod to Earn
CMA CertificationFinance & Accounting Concentration prepares student to sit for exam
PMP CertificationProject Management Concentration prepares student to sit for exam
PMI-PBA CertificationProject Management Concentration prepares student to sit for exam
 
Answer:

Concentrations enable a student to customize their business acumen to their career goals, differentiating them in the workforce with specialized knowledge. Herzing currently offers the following business program concentrations.

Bachelor Concentrations:

  1. Entrepreneurial Studies
  2. Human Resource Development
  3. Marketing
  4. Technology Management

Graduate Concentrations:

  1. Accounting
  2. Healthcare Management
  3. Human Resources
  4. Project Management
  5. Technology Management
Answer:

Herzing's business program is different because it is focused on leadership development according to what has been identified by employers in the global market.

Specifically Herzing's business program offers:

  1. Practical Experience - Students will gain practical experience, understanding the impact of a Changing Global Economy even at the local "mom & pop" level; importance of Leveraging Technology and information to make decisions; and the key skills of Professionalism & Teamwork that are essential to leadership and management.
  2. Industry Certifications - Graduates will earn more than a degree, they will have the opportunity to earn sought-after industry certifications.
  3. Up-to-Two Concentrations - Students in the MBA program have the option to enhance their academic experience by completing up-to-two concentrations.
  4. Dual Credit - Students in the undergraduate program can get a "jump start" on a MBA at the same time. Up-to 12 graduate credits could be taken while still an undergraduate and applied toward both degrees, thereby saving both money and time.
  5. Transfer Friendly - Students with an associate degree from an accredited institution like a Community College can receive up-to 60 credits toward a Herzing Bachelor's degree, and in some instrances may receive more. DEGREE UP students are provided with the opportunity to transfer in additional credits earned after completing an associate degree. Herzing will review all transcripts a student may have, as there is an ability to transfer up-to 75% of their previous credit load toward their Herzing program, thereby saving them time and money.
Answer:

Program length can vary depending upon degree level, number of concentrations, course load and credits transferred, as well as class schedule.

Associate degree is 4-semesters and with a full-time schedule can be completed in two (2) years.

Bachelor's degree program is 9 semesters and depending upon transfer credits, can be completed as a full-time student in three (3) years.

  • When transferring in a Herzing Associate degree: the Bachelor's program can be completed in 4-semesters or 2-years.
  • Students with an associate degree from an accredited institution like a Community College can receive up-to 60 credits toward a Herzing Bachelor's degree saving them time and money.

Graduate degree is a 3-semester program and a student can transfer in up-to 18 credit hours.

Answer:

Yes, Herzing University is accredited by the Higher Learning Commission and our Business program is accredited by the International Assembly for Collegiate Business Education (IACBE). IACBE accreditation represents a level of confidence for a student looking for a business degree. There are only 179 Accredited Memebers.

Answer:

A business degree is a versatile degree that has application in almost every industry from healthcare to manufacturing to tourism to commerce. Herzing offers 6 undergraduate and 7 MBA concentration areas that enable a student to gain relevant additional experience.

Locations

Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online
Degree Programs
Bachelor of Science in Business Management - Marketing
= Campus | = Online