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CBD Marketing
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Clay Gillespie
Chief Marketing Officer, Herzing University
marketing@herzing.edu
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Case Study 

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Medical Assistant Program
Fills Job Gaps and Launches Healthcare Careers
LaQuinda Bufford knew as a 12-year-old that she wanted to someday treat patients at Children’s Wisconsin, where her mother worked as an administrative assistant. During a visit to the hospital with her mother, she interacted with a few patients, which sparked her interest.
Years later, she applied for multiple jobs at Children’s and landed one in 2017 as a front desk secretary.