What Can I Do with a Business Analytics Degree?

I don't have a business analytics degree 

1. I don’t have a degree, but I’m interested in business analytics.

A bachelor’s degree in business analytics can offer you a strong foundation for a career in BA. Courses focus on artificial intelligence (AI), machine learning, predictive modeling, and data analysis. 

What is a business analyst?

A business analyst (BA) is a highly strategic problem-solver who uses combined analytical and communication skills to help an organization make smarter, more profitable decisions. They work closely with both business stakeholders and technical teams to identify business needs, recommend strategic solutions to organizational problems, and drive continuous process improvement. 

A business analytics program focuses on developing a robust skillset that can be applied across industries including IT, healthcare, finance, tech, and e-commerce.

Key skills and responsibilities of a business analyst include:

• Gathering requirements: Request, document, and manage requirements from stakeholders across all departments.
• Data analysis: Collect, clean, and analyze large datasets to find patterns, trends, and root causes of issues.
• Data visualization: Use industry tools like Tableau or Power BI to present complex data in a clear, digestible visual format for non-technical stakeholders.
• Process modeling: Review current operations and designing new, more efficient workflows.
• Statistical analysis and modeling: Apply advanced statistical techniques (e.g., regression, time-series analysis) to large datasets to forecast trends and measure impact.
• Business acumen: Understand core business functions—such as marketing, finance, and business operations—to accurately contextualize data findings and recommendations.
• Communication and collaboration: Present findings, recommendations, and report to technical staff and executive leadership in a clear, compelling manner.
• Stakeholder management: Manage expectations and facilitating collaboration between various departments, such as IT, finance, and operations.

Entry-level positions, and jobs associated with the associate degree level

An associate degree provides a solid foundation in both business principles and analytical techniques, preparing graduates for entry-level analyst roles, such as:

• Junior data analyst: Gather, clean, and sort data to answer specific business questions.
• Entry-level business intelligence (BI) analyst: Work with complex datasets to monitor key performance indicators (KPIs) and identify operational trends.
• Sales analyst: Collect and analyze sales data, market trends, and performance metrics to support sales teams.
• Operations analyst: Identify areas for process improvement, analyzing efficiency data, and recommend cost-saving opportunities within a business unit.
• Functional analyst: Serve as a liaison between business stakeholders and IT teams to translate business needs into system requirements.
• IT project coordinator: Manage the data-related aspects of a project, such as tracking budgets, coordinate data gathering, and manage projects.

Jobs associated with a bachelor’s degree in business analytics

A four-year degree is the standard entry point for most core analyst roles. A bachelor’s degree in business analytics provides graduates with a comprehensive skillset covering statistics, data visualization, database management, and communication skills needed for more strategic roles.

• Business analyst: Work closely with departments to connect business needs and IT solutions; gather requirements and test systems.      
• Data analyst: Collect, process, and perform statistical analyses on data; create reports and dashboards.
• Marketing analyst: Analyze customer behavior, campaign performance, and market trends to optimize marketing spend and strategy.    
• Operations research analyst: Use data modeling to improve supply chain efficiency, reduce operational costs, and optimize resource allocation.       
• Financial analyst: Forecast financial performance, conduct risk assessments, and model investment returns.
• Supply chain analyst: Optimize the flow of goods and services by analyzing production, logistics, inventory data, and demand forecasting.
• Management consultant: Analyze financial and other data, including revenue and expenses; develop solutions; and recommend new systems, procedures, or organizational changes. (Management consultants often work on a contractual basis with the organizations they support.)

Whether in-person or online, a bachelor’s degree in business analytics can provide training on commonly-used business analytics tools. Internships can also offer opportunities for real-world experience while you’re earning your degree.