Herzing University
Request Info Apply Now
Scholarships Nursing Programs Campus Locations
Program availability

Program availability

Your Preferences

Update your Zip code, preferred campus, and preferred program

Marketing
Online Bachelor's Degree Program

Develop the creative, strategic and management capabilities needed to succeed in the highly competitive field of marketing. Become possible with Herzing.

36 Mo.

Program Length

Online

Format

IACBE

Accredited†

MBA

Dual Credit

calendar

NEXT START September 3rd

Waived Enrollment Fee

Request Info Apply Now

Quick facts about the Bachelor of Science in Marketing program

AccreditationIACBE accredited,† Accredited by the Higher Learning Commission
Transfer creditTransfer up to 91 approved credits from prior college coursework
Format100% online coursework with a concluding capstone or internship to put academic learning into practice
Student supportAccess extensive student support services to help you maintain school-work-life balance and stay on track throughout the program
QuickPathsEarn dual credit towards a Master of Business Administration (MBA); transfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University

 

Learn More Today!

Classes start: September 3rd
US News Best Online Programs Bachelor's 2025 Badge

Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2025

Earn a bachelor’s degree and unleash your potential as a skilled marketing professional

The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career in the field of marketing. The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.

Succeeding in the field of marketing demands a diverse skillset capable of adapting to swift changes in technology and market conditions. Our program is designed to provide you with maximum return on your investment, turning your education into a potentially lucrative career pathway with a wide variety of career opportunities.

Take the first step with Herzing University and discover your capabilities. We exist to support your professional development and reach your highest career goals.

Marketing team collaborating during a creative meeting in a modern office

  • Career-focused curriculum

    Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

  • Flexible schedule

    You can take classes during the day or in the evening.  We work hard to help you maintain school-life balance, striving to be as flexible as possible for busy non-traditional students.

  • Virtual services

    Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.

  • Lifelong support

    We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

  • Rolling admissions

    No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.

Curriculum

Courses & curriculum details

The online Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field.

Employers place significant value on marketing professionals capable of developing data-driven strategies to clearly attribute action to results. An emphasis on analytical skills and quantitative reasoning featured in a Bachelor of Science program may present advantages in the employment market vs. the liberal arts/social sciences emphasis in a typical Bachelor of Arts (BA) curriculum.

All classes are delivered online via the Canvas learning management system. The curriculum includes a capstone or internship to provide students with practical experience in marketing to help fully prepare you to step confidently down your new career path.

ProgramMonths iCredit
Bachelor of Science in Marketing36122

iAverage number of months for students to complete program
Program availability varies by location

Required Courses in Business

All courses, 36.00 semester credit hours, are required.

This introductory course in accounting provides the practical application of the principles of financial accounting for service and merchandising businesses. Topics include an introduction to the conceptual framework of accounting using GAAP rules established by FASB, analysis and recording of transactions in the general journal and posting to the general ledger, completion of the accounting cycle by preparing end-of-period adjusting and closing journal entries, financial statements and the post-closing trial balance, an introduction to internal controls, and the calculation of inventory and cost of goods sold using the FIFO, LIFO, and weighted average methods.

This course introduces corporate financial management and analysis. Topics include evaluating financial performance, measuring cash flow, capital budgeting, and the cost of capital.

This course is designed for students aiming to ascend to new heights in their careers and master the art of business leadership. This course offers a blend of personal growth strategies and business acumen, tailored to equip students with the insights, skills, and tools necessary to navigate the complexities of the modern business world.

This course presents an overview of technology-based issues within a business environment. Topics include the concept of digital firms and ERP systems in the areas of marketing, operations, human resources, manufacturing, finance, social networking, and supply-chain management. Additional areas to be discussed are privacy issues, government regulations, and technology on a global scale.

This course provides a study of the American legal system and its effect on business and business organizations. Topics include an overview of the ethical issues that businesses encounter, the foundation of the American legal system, business ethics, torts, intellectual property, criminal law, cyber crimes, contracts, and sales and leases.

This course provides an overview of the principles and applications of marketing in organizations. Topics include the marketing process and strategic planning, the global marketing environment, developing marketing opportunities and strategies, developing the marketing mix through product development, pricing strategies, distribution channels, promotion techniques, managing marketing through customer relationships, social responsibility, and marketing ethics.

The focus of this course is to introduce students to the basic principles of human behavior that effective managers use when managing individuals and groups in organizations. The overall goal of this course is to develop an understanding of the key issues managers need to master in order to manage the interface between people and organizations. Topics include theories relating to individual differences in abilities and attitudes, attribution, motivation, group dynamics, power and politics, leadership, conflict resolution, organizational culture, and organizational structure and design.

Or  Semester Credit Hours: 3.00

The focus of this course is to explore the role and importance of business ethics in the workplace. The student will develop an understanding of the concepts and principles of business ethics as they relate to employees and employers, business to business, and on a corporate level. Students will examine business ethics, employee relations, and managerial decision-making processes through discussion and analysis of cases involving ethical issues. Topics will include ethical and moral issues in the workplace, distinguishing between the law, morals, and ethics, the relationship between ethics and social responsibility, and consequences of unethical/ethical decisions.

The course is designed to equip students with the foundational knowledge and essential skills required for the successful initiation, planning, execution, monitoring, and closure of projects. It offers a comprehensive overview of project management principles and practices, emphasizing the critical role of effective project management in achieving project objectives within constraints such as time, quality, and budget.

Or  Semester Credit Hours: 3.00

This course presents an overview of problem modeling and decision making. The class will introduce students to several quantitative models applicable to problems in a variety of functional areas of business. Students will be able to apply quantitative analysis to real-world management problems.

Or  Semester Credit Hours: 3.00

This course provides an overview of economics and the economy from a microeconomics perspective. Topics include economic analysis, factors in the market system, market structure and pricing strategies, the availability of resource markets, supply and demand, and the impact of public policy on markets.

This course provides an overview of economics and the economy from a macroeconomics perspective. Topics include an introduction to economic concepts, the fundamentals of macroeconomics, macroeconomic theory and policy, the role of money, banking, and monetary policy, and the relationship of macroeconomics to the global economy.

Or  Semester Credit Hours: 3.00

Required Courses in Marketing

All courses, 27.00 semester credit hours, are required.

This course in financial accounting provides the practical application of the principles of financial accounting for service and merchandising businesses with an emphasis on partnerships and corporations. Topics include accounting for corporate equity structure, partnership creation, dissolution and compensation, accounting for notes payable and receivable, accounting for uncollectible accounts receivable, accounting for investments in long-term assets, preparation and analysis of the statement of cash flows, and analysis and interpretation of financial statements.

This course is an overview of Internet marketing strategies. Topics include Internet user characteristics and behavior, online research methods, Internet marketing strategies such as pricing, distribution channels, communications on the Internet, relationship marketing, the components of the Internet marketing plan, and Internet ethical and legal issues.

This course presents an overview of technology-based communication tools currently used in the marketplace as well as emerging trends based on technological advancement. Topics include the history of social networking, a definition of the social media, and the number of tools being used by business as part of the enterprise. The course will offer students the basic body of information about social media as well as application in regards to strategy within the organization.

The focus of this course is to explore the role of customer relationship management (CRM) in today's business environment. Topics will include CRM theory, data management, and the impact of CRM on the firm, ethics, and global relationships. The course will also explore how CRM affects different functional units of a firm.

The focus of this course is on the internal and external factors influencing consumer behavior. Topics will cover consumer motivations, personality and consumer behavior, consumer perception, consumer learning, consumer attitude formation and changes, group influences on individual consumer behavior, family influences on consumer behavior, cultural and sub-cultural influences on consumer behavior, and the consumer decision-making process.

This course explores the importance of new product development. Innovation is examined from the following perspectives: product development, internal process improvements, and strategic shifts. At the end of this course, students will demonstrate knowledge of how to successfully develop and promote a new product.

This course combines the topics of personal selling and sales force management. Topics include the planning and implementation of personal selling activities, the sales process from initial contact to post-closing follow up, and the management of the sales force.

This course is designed to provide students with an overview of marketing research methods and analysis of the marketing data using SPSS. Topics include the different methods of marketing research, the issues that arise at each stage of the marketing research process, problem definition, research objectives, questionnaire design, sampling and data collection, data analysis, and communicating research findings and their implications to various constituencies.

This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy.

Business Elective Courses

A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.

Open Elective Courses

A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.

Dual Credit Courses

Eligible students can replace up to 9.00 semester credit hours of the core program requirements with approved dual credit graduate level coursework. A total of 12.00 graduate semester credit hours can be taken throughout the student's program. Graduate Program Applicable Dual Credit Courses Master of Business Administration Master of Business Administration in Business Analytics Master of Business Administration in Healthcare Management Master of Business Administration in Project Management BU 502 Leadership and Team Dynamics BU 520 Integrated Economics and Decision-Making BU 631 Project Management for Business Leaders

Required Capstone or Internship

3.00 semester credit hours are required.

This is an integrative course that allows students to identify a real-world problem and provide a recommended solution. Each student selects a topic or project with instructor approval and completes a paper which documents the process including the use of industry standard research methods. Students are required to make a professional oral presentation of their project analysis and recommendations.

The course is the final class in the undergraduate experience. The students will participate in an eight-week "on-the-job" experience, where they will participate as a full-time employee within an organization. Classroom topics will cover communication within the organization, organizational missions and cultures, employee etiquette, and current issues that occur in the workplace. The students will be evaluated by both faculty and the supervisor from the sponsor organization.

* Online students in some states may not be allowed to take this internship due to state restrictions.

Required Courses in General Education

Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. 12.00 Semester Credit Hours in Communications 9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity) 6.00 Semester Credit Hours in Mathematics 3.00 Semester Credit Hours in Science 6.00 Semester Credit Hours in Social and Behavioral Sciences

Personal and Professional Development Courses

A minimum of 2.00 semester credit hours is required.

This course is designed to introduce students to methodologies that will prepare them for academic and professional success.  Topics include but are not limited to Canvas support, student support services, e-books, university policies, resumes, self-reflection, time management, goal setting, and strategies for anxiety reduction.

This course provides an opportunity for students to critically examine their skills and develop a plan to further their career and own financial literacy. Topics include research, job searching, developing career documents, refining interview and communication skills, and creating a personal budget.
Requirements

Admissions requirements

Prerequisites to enroll in the Herzing University Marketing bachelor's degree program include:

  • Prior education requirement. Completion of high school diploma, GED, or equivalent.
  • Entrance testing. Applicants must demonstrate the capacity to succeed in college-level courses via prior ACT/SAT scores, completion of prior college credit, or additional entrance testing.
  • Availability of time, personal commitment, and a professional attitude. We exist to help enthusiastic students fully committed to reaching their highest career goals. Our faculty and leadership are dedicated to helping you reach them.

You will need to meet and interview with a Herzing University admissions advisor and complete an enrollment application to be admitted into the program.

If you have any additional questions regarding admissions into the program, please contact our admissions team.

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, and the Virgin Islands.

Tuition & Cost 

Tuition & Cost

The cost of tuition for the Bachelor of Science in Marketing program is $515 per credit.

You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.

Our goal is your career advancement. That's why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.

Find My Estimate 

  • Scholarships & Financial Aid

    You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.

    Find scholarships and grants  

  • Military/Veteran Discounts

    Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.

    VA/Military benefits  

Find My Estimate 

Accreditation & Recognition

Our accredited & recognized online school

We strive to earn rank as one of the top private, nonprofit universities in the United States. Just as you work every day to become the best version of yourself, so do we as a university.

We are proud to have attained institutional and programmatic accreditation in addition to industry recognition for our accomplishments helping students earn a marketing degree and find career success.

  • US News Best Online Programs Bachelor's 2025 Badge

    Ranked by U.S. News & World Report among the best online bachelor’s degree programs in 2025.

  • IACBE Logo

    ✝The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.

  • Herzing University is institutionally accredited by the Higher Learning Commission (hlcommission.org), a regional accreditation agency recognized by the U.S. Department of Education.

    View all Herzing University Accreditations and Approvals.

Classes Start: September 3rd

Waived Enrollment Fee

Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

Request Info Apply Now 
Careers

Career possibilities with a bachelor’s degree in marketing

Smiling marketer placing colorful sticky notes on glass wall during brainstorming session Image
Image

Find unique pathways in a rewarding field

You can take your career path in many different directions in the field of marketing. The demand for both creative and technical skills create opportunities for those with unique skillsets to excel in specialty roles across several categories.

Potential areas of focus include:

  • Advertising sales
  • Media planning
  • Market research and analysis
  • Public relations
  • Survey research
  • Fundraising and event management
  • Copywriting
  • Brand management
  • Social media
  • Promotions management

Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2025 by U.S. News & World Report

Marketing represents a college major offering tremendous potential return on investment.

According to the Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers earn an average salary of $171,520 per year ($82.46 per hour), which represents very good average pay for an occupation where a bachelor’s degree is the typical entry-level education.*

What you can do with a marketing degree

Faq

Frequently Asked Questions

We want to help address all of your concerns regarding the marketing bachelor's degree program—as well as any questions you have about the career path in general. Please get in touch and we’ll respond as soon as possible.

Request Info
Request Info 

A broad marketing education can prepare you for many different types of jobs in marketing, including both technical and creative professions to match your unique strengths and abilities.

Here’s a brief list of jobs you can potentially get in the marketing field, grouped broadly:

  • Market Research Analyst
  • Public Relations Manager
  • Fundraising and Event Manager
  • Social Media Specialist
  • Art Director
  • Advertising, Promotions, and Marketing Manager
  • Copywriter
  • Brand Manager
  • Advertising Sales Agent

Salary ranges in marketing aligned with a bachelor’s degree education can vary widely based on education and experience attained, ranging from entry-level individual contributor to senior-level management roles. 

Here’s a table of occupations associated with marketing you can potentially pursue:

Average salary by occupation, Bureau of Labor Statistics*

Job / careerPer hourPer year
Market research analysts and marketing specialists$41.58$86,480
Advertising and promotions managers$71.76$149,270
Marketing managers$82.46$171,520

Our online program is not 100% self-paced or self-directed study. There are flexible scheduling options in the case of asynchronous classes, but there are still deadlines on certain coursework and/or projects, as well as some set exam times.

This is a bachelor’s degree program offering extensive student services to help you stay on track, complete your coursework successfully, and help you reach graduation at a pace that’s right for you. We are here to support you every step of the way.

Earning a bachelor’s degree and ample experience in the field can be enough to qualify for managerial or leadership positions in a marketing department. 

You can potentially increase your qualification for advanced or senior-level career opportunities by completing a Master of Business Administration (MBA). The skills you’ll develop in an MBA program can complement your specialist education and experience in marketing to improve your chances of climbing the ladder. One of the benefits of our program is that you may elect to earn up to 12 dual credits towards an MBA program.

The most recent data from the Bureau of Labor Statistics (2021-2022) reports 23.8% of Marketing Managers—and 24.7% of Chief Executives—have attained a master’s degree (in the case of bachelor’s degree, the figures are 57.7% and 40%, respectively).

While you may not “need” a master’s degree to advance in the field, those who do may have a significant leg up in the application process and have a wider body of knowledge to succeed in the role.

All of our Bachelor of Science programs can be completed at an accelerated pace compared to traditional 4-year degree programs. It takes 36 months on average to complete the Bachelor of Science in Marketing program.

If you’ve earned an associate degree or completed some college coursework in the past, you may be able to complete the program in much less time. You can transfer up to 91 approved credits into our curriculum, greatly reducing the time needed to finish the program and graduate.

Locations

Program Finder

Marketing Degree Programs / Showing 1 program for the Online campus

  • Bachelor of Science in Marketing

    On Campus Online

    This bachelor's program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

    Request Info

The Student Experience at Herzing

My experience has been great, and I love what I do!

Gabriel Dart
Business Student | Online Campus

When I first toured the Herzing University campus three years ago, I knew I wanted to be a Herzing student. I could tell that the faculty and staff cared about who I was and they wanted to help me succeed.

Theresa Lampe
Business Student | Madison Campus

Disclosures

* BLS pay estimates calculate the median annual wage for various occupations. Per the BLS the median wage for an occupation is: "The wage at which half of the workers in the occupation earned more than that amount, and half earned less. Median wage data are from the BLS Occupational Employment and Wage Statistics survey." Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Outlook Handbook 2024. BLS median wage estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geographic market in which you want to work, and degree level and field, will affect career outcomes, including starting salary and earnings as an experienced employee. Herzing neither represents that its graduates will earn the median salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, particular wage or salary, or other career growth.

Classes Start: September 3rd

Waived Enrollment Fee

Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

Request Info Apply Now