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Business Analytics
Bachelor's Degree Program Online

A compelling new career path awaits. Build the knowledge and skills in business analytics required to become an indispensable data-driven problem solver.

Program Length

32 Mo.

Credits

120

Format

Online

Dual Credit

MS, MBA
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NEXT START September 3rd

Waived Enrollment Fee

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Begin your new career path in business analytics with a bachelor's

Format100% online coursework with extensive access to experienced faculty and a supportive community of online students
CurriculumThe bachelor’s degree curriculum emphasizes artificial intelligence, machine learning, predictive modeling, data analysis, and how to drive data-driven decision-making
Hands-onInteractive learning modules provide training with real analytics tools and software; you can elect an internship option to gain real-world practical experience
Dual creditYou may potentially elect to earn dual credit towards a Master of Science in Business Analytics or Master of Business Administration (MBA)
AccreditationAccredited by the Higher Learning Commission
QuickPathsTransfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing

Learn More Today!

Classes start: September 3rd
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Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2025

Explore new opportunities in business analytics

The Bachelor of Science in Business Analytics degree is a 120-credit undergraduate program which prepares you for a career in business and data analytics. The degree program provides students with fundamental knowledge and skills in business statistics, information systems, programming for business analytics, big data management, modeling, and much more.

The field of business and data analytics demands innovative, resourceful professionals capable of applying analytics processes to solve business problems. Develop your skills and you can become a crucial asset for many different types of businesses.

A professional woman analyzes data on dual monitors, representing the skills and expertise gained through Herzing University’s MBA in Business Analytics program.

  • Career-focused curriculum

    Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

  • Flexible schedule

    We work hard to help you maintain school-life balance, striving to be as flexible as possible for busy non-traditional students.

  • Virtual services

    Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.

  • Lifelong support

    We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

  • Rolling admissions

    No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.

Curriculum

Courses & curriculum details

All didactic lecture-style courses are delivered online, with your choice of a graduate capstone project or internship to earn real business analytics experience to prepare for your first job.

ProgramMonths iCredit
Bachelor of Science in Business Analytics32120

iAverage number of months for students to complete program 
Program availability varies by location

Required Courses

All courses, 66.00 semester credit hours, are required.

This course offers an exploration of the critical aspects of financial management, including return on investment (ROI), the time value of money, capital investment decisions, and the intricate process of evaluating financial performance. Through a blend of theoretical concepts and practical applications, students will learn to analyze financial statements, assess financial risks, and employ forecasting techniques to guide strategic decision-making.

This course is designed to introduce students to the foundational elements of accounting, equipping them with the knowledge and skills necessary to understand and apply basic accounting concepts, processes, and tools. The course is tailored to provide students with an understanding of accounting principles and covers topics, from the preparation of financial statements to the intricacies of budgeting, management control systems, and profitability analysis.

This course is designed for students aiming to ascend to new heights in their careers and master the art of business leadership. This course offers a blend of personal growth strategies and business acumen, tailored to equip students with the insights, skills, and tools necessary to navigate the complexities of the modern business world.

This course is designed to navigate the complex ethical and legal landscapes of the modern business world. This course offers an exploration of the principles, practices, and implications of business ethics, compliance, and legal frameworks that govern corporate operations. Through a blend of theoretical insights and practical applications, students will be equipped with the knowledge and skills necessary to make informed decisions, manage risks, and uphold the integrity of their business practices.

This course provides a multifaceted aspect of conducting business and the formulation of effective business strategies. Topic will include a foundational understanding of key business concepts while exploring business environments, organizational structures, management functions, marketing, finance, and ethical considerations.

This course introduces the fundamental principles and concepts of marketing. Topics will include the key elements of marketing strategy, consumer behavior, market research, and the components of the marketing mix connecting their role in business environments.

This course will introduce students to communication in the business environment while developing effective written, verbal, and nonverbal communication skills. The course will provide students insight into multiple communication concepts and strategies and the value of fostering collaboration and building strong professional relationships.

This course provides a foundational understanding of statistical concepts, covering measures like mean, median, mode, standard deviation, and variance. Students will learn to interpret and present descriptive statistics, delve into inferential statistical techniques, explore hypothesis testing principles, differentiate relationships with regression analysis, analyze time series data for trends and patterns, and comprehend various probability distributions including normal, binomial, and Poisson distributions.

This course is the study of the intersection of people, technology, organizations, and the relationships among them. This course will examine the fundamental concepts, principles and practices of management information systems, artificial intelligence (AI), and how this information technology can be used to support and enhance various business functions and decision-making.

The course is designed to equip students with the foundational knowledge and essential skills required for the successful initiation, planning, execution, monitoring, and closure of projects. It offers a comprehensive overview of project management principles and practices, emphasizing the critical role of effective project management in achieving project objectives within constraints such as time, quality, and budget.

Or  Semester Credit Hours: 3.00

This course introduces the fundamentals of business analytics, focusing on transforming data into actionable insights crucial for business success. Students will gain proficiency in programming, modeling techniques, and data visualization, enabling them to analyze and interpret complex data effectively. Students will also be introduced to artificial intelligence (AI) and will develop the skills to become valuable assets in various industries, driving data-driven decision-making and innovation.

Or  Semester Credit Hours: 3.00

This course is designed to navigate the complexities of modern organizational landscapes. This course delves into the essence of effective leadership, exploring the facets of leading with vision, strategy, emotional intelligence, and the impact of artificial intelligence (AI) on leadership. Students will uncover the critical skills and insights needed to lead teams, drive change, and achieve organizational goals.

Or  Semester Credit Hours: 3.00

This course will provide an overview of the application of marketing analytics in the business realm. The course will cover how to analyze consumer data, conduct A/B tests, segment audiences, track key performance indicators (KPIs), and develop impactful marketing campaigns based on real-world insights. Students will understand how to present marketing analytics effectively.

Or  Semester Credit Hours: 3.00

This course delves into the essential skills necessary for turning raw data into actionable insights. Students will engage in hands-on learning with SQL, Python, R, and other scripting languages, addressing real-world challenges in data cleaning, analysis, and automation. Emphasizing the critical role of data in business analytics, students will be equipped with the knowledge to utilize current industry-standard software tools for data processing and analysis.

This course will explore database fundamentals, focusing on the significance of data models, schemas, and databases in business analytics. Students will engage with popular relational database management systems (RDBMS) including MySQL and Microsoft SQL Server, mastering the creation, management, and optimization of relational databases. Through practical application in real-world business analytics scenarios, students will refine their database management capabilities, preparing them for the challenges of data driven decision-making in the professional world.

Or  Semester Credit Hours: 3.00

This course will help students gain the knowledge needed to effectively communicate insights to organizations. Students will gain practical experience using popular data visualization tools such as Tableau, Power BI, and Excel.

Or  Semester Credit Hours: 3.00

This course will equip students with the fundamentals of managing large data sets, diving into advanced data processing techniques using Hadoop and Spark. Students will navigate the leading cloud platforms including Google Cloud, AWS, and Azure, developing hands-on skills in data management, analysis, and ensuring adherence to quality, security, and compliance standards.

This course will explore the foundations of artificial intelligence (AI) and machine learning with a focus on distinguishing between unsupervised and supervised learning. Students will learn to interpret and effectively communicate model results, evaluate diverse preprocessing techniques, and choose appropriate models for distinct data domains. Students will also develop practical skills by applying basic models and random forests to real-world datasets, utilizing modeling libraries for feature selection and dimensionality reduction.

This course will help students gain expertise in data evaluation across diverse business sectors and develop skills in predictive modeling for informed decision-making. Students will explore the application of models in financial, operations, marketing, healthcare, and supply chain domains while understanding the importance of explainability and interpretability in model outcomes.

This course is designed to equip students with an understanding of advanced analytics techniques and their applications in the business world. Students will also analyze the use of artificial intelligence (AI) in creating operational efficiencies. Through a combination of theoretical knowledge and practical exercises, students will learn about techniques with rapid adaptation in industry along with modeling techniques.

This course will delve into the core foundational concepts of economics discussing the forces that shape the world around us. Topics to be discussed will include the concepts of microeconomics and macroeconomics, the pivotal role of statistics in economic analysis, and the dynamic interplay between supply, demand, and market forces.

Or  Semester Credit Hours: 3.00

This course offers an in-depth exploration of the strategies, practices, and policies that underpin the effective management of people in today's diverse and ever-evolving workplace. This course covers a wide range of critical topics, from diversity, equity, inclusion, and accessibility (DEIA) to strategic workforce planning, recruitment, compensation, change management, and the impact of artificial intelligence (AI) on human resources operations.

Or  Semester Credit Hours: 3.00

Open Elective Courses

A minimum of 12.00 semester credit hours is required. Eligible students can take approved dual credit graduate level courses to complete a portion of the open electives requirement.

Dual Credit Courses

Eligible students can replace up to 12.00 semester credit hours of the core program requirements with approved dual credit graduate level coursework. A total of 12.00 graduate semester credit hours can be taken throughout the student's program. Graduate Program Applicable Dual Credit Courses Master of Business Administration Master of Business Administration in Healthcare Management Master of Business Administration in Project Management BU 520 Integrated Economics and Decision-Making BU 525 Strategic Human Capital BU 531 Strategic and Risk Management for Business Success BU 631 Project Management for Business Leaders Master of Business Administration in Business Analytics Choose 4: BU 520 Integrated Economics and Decision-Making BU 525 Strategic Human Capital BU 531 Strategic and Risk Management for Business Success BU 631 Project Management for Business Leaders BU 683 Foundations of Business Analytics for Leaders Master of Science in Business Analytics BU 511 Times Series Analysis BU 512 Data Management for Analysis BU 678 Communicating with Data Visualization BU 683 Foundations of Business Analytics for Leaders

Required Capstone or Internship

4.00 semester credit hours, are required.

This course provides students with an opportunity to apply their cumulative knowledge in business analytics to real-world problems. Focused on bridging theoretical learning with practical application, this course is structured around individual projects where students will choose a business issue to investigate and recommend actionable solutions to their selected problems.

This course is designed to seamlessly transition students from academic learning to professional practice. Throughout an immersive eight-week period, participants will engage in a full-time "on-the-job" experience, integrating as key members of an organization. This hands-on approach allows students to apply theoretical knowledge to real-world challenges, fostering a deep understanding of professional dynamics and industry standards.

*Online students in some states may not be allowed to take this internship due to state restrictions.

Required Courses in General Education

Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. Courses transferred from other accredited colleges may also be used to meet these requirements.

This course introduces the principles and practices of effective written communication. Topics include writing for various audiences and purposes, using the writing process to develop and maintain unity and coherence, and incorporating research into written work. Critical thinking in the writing and reading processes will also be covered and may include addressing assumptions underlying an argument, using sound logic in support of claims, including evidence relevant to the purpose and position of the document, refuting counterarguments, analyzing information, and synthesizing information from multiple sources.

This course introduces students to the process of conducting research, integrating research into written work, and understanding information literacy as a sociocultural phenomenon.  The research process involves assessing the rhetorical situation, engaging in preliminary research, developing research questions, taking stock of current knowledge, identifying gaps in current knowledge, using appropriate search tools and strategies, critically reading and evaluating information, and refining search strategies as necessary.  Integrating sources into written work involves understanding why, when, and how to use and document sources.  Microsoft Word will be used to format documents according to APA standards. Understanding information literacy as a sociocultural phenomenon involves identifying barriers to entering scholarly conversations and examining the way various cultures view information as a commodity, means of education, means to influence, and a means of negotiating and understanding the world. 

The course is designed to provide the student with the opportunity to develop speaking and presentation skills in a variety of situations. Topics include the elements and structure of various speech types, techniques for strong delivery, the importance of audience awareness, incorporation of research-based evidence as support for a thesis, and effective use of presentation aids.  Students will practice listening skills by reviewing speeches. 

This course requires students to analyze discourse communities, execute a well-designed academic research project, apply reading strategies to academic texts, and use texts as models for writing.  Analyzing discourse communities involves identifying how communication conventions change in different contexts.  Designing and executing an academic research project involves formulating research questions, conducting primary and/or secondary research, synthesizing ideas from multiple sources, discussing findings, and presenting the results in APA format.  Applying reading strategies to academic texts involves using a process for reading, identifying text features, evaluating sources, and organizing reading notes.  Using texts as models for writing involves analyzing and imitating the scope, structure, methods, use of evidence, and tone common to academic writing.

This course will explore the construction, evolution, and application of categories and stereotypes related to the concept of the "other."  Students will study discrimination, or "othering," and how it operates in our contemporary culture among members of marginalized groups, including the categories of ethnicity, gender, socio-economic status, and inclusivity.  In addition, students will explore cultural diversity in a global context. In order to understand what it means to be human, students will analyze relevant historical and contemporary cultural texts through the lens of the Humanities to examine the importance of embracing cultural difference.  Cultural texts may include: works of literature, drama, and poetry; music; theatre; film; advertisement; visual art; architecture; and more.

This course allows students to explore the ways in which history, visual art, religion, literature, ideas, and music have shaped and continue to shape human experience.  Students will engage with a variety of humanities texts and engage in reflective writing which analyzes their own experience within a sociocultural context.  Students may also study the development of ideas related to philosophy and critical thinking about the individual and society.

This course builds on Introduction to Humanities and continues exploring how visual art, philosophy, music, religion, literature, and modern popular culture influence the formation of the individual and the cultural beliefs and social values evident in the world around us.  Students will use analysis skills to examine artifacts of popular culture from multiple perspectives, including examples from among these possible areas of analysis: social media and cyber-culture, popular music, contemporary literature, film, television, magazines, videos, advertising, and graphic novels.

This course covers topics of algebra including linear functions, equations, inequalities, systems of equations in two variables, polynomial functions, quadratic equations, and rational and radical equations.

This course presents the study of basic statistical theory and concepts. Topics include statistical probabilities, measures of central tendency, measures of variation, hypothesis testing, regression, and correlation.

Environmental literacy is the study of how individuals and society act successfully in daily life to relate to each other and to natural systems, and how they might do so sustainably.    This course will examine how scientific principles are applied to environmental issues. 

This course will introduce a psychological analysis of human behavior. Students will learn to apply a variety of theoretical perspectives in interpreting human behavior. Topics may include: psychological research methods; stages of human development; learning theories; personality; and abnormal psychology.

This course will examine the influence of technological development on American society. Emphasis will be placed on analyzing political, ethical, religious, social, and intellectual implications of technology. Topics may include technologies related to: energy; environmental degradation; human population growth, warfare and law enforcement; personal privacy; artificial intelligence; medicine and bio-genetic engineering.

Personal and Professional Development Courses

All courses, 2.00 semester credit hours, are required.

This course is designed to introduce students to methodologies that will prepare them for academic and professional success.  Topics include but are not limited to Canvas support, student support services, e-books, university policies, resumes, self-reflection, time management, goal setting, and strategies for anxiety reduction.

This course provides an opportunity for students to critically examine their skills and develop a plan to further their career and own financial literacy. Topics include research, job searching, developing career documents, refining interview and communication skills, and creating a personal budget.
An AI Emphasis

Curriculum spotlight: artificial intelligence

The increasing prevalence of AI tools in daily business demands deep working knowledge of their use, ethics, management, and overall impact.

Our bachelor’s degree curriculum includes substantial coursework regarding the relevance of AI tools to modern business practices:

Operations

Learn how AI tools are integrated into daily business operations. Facilitate business growth and efficiency by automating and optimizing tasks such as inventory management, customer service, and financial analysis.

Talent

Discover and retain business talent at scale. AI tools may be used to screen resumes and application materials to identify ideal candidates, or analyze current employee data to inspire engagement, predict turnover, and produce a more supportive, productive workplace.

Education

Every business employs a diverse group of individuals with unique abilities and preferences. Artificial intelligence may be used to personalize learning and development programs for employees to ensure every employee can reach their highest potential.

Ethics

Explore the ethical dimension of AI, including legal implications and privacy challenges associated with data collection and usage. Learn how businesses are utilizing AI responsibly to improve efficiency and innovation in their daily operations.

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Dual Credit

Save time and money by earning dual credit

Enroll in our bachelor’s degree program and you can get a head start on earning a Master of Science in Business Analytics or Master of Business Administration (MBA).

Qualifying undergraduate students who pursue a Herzing bachelor’s degree in business analytics may apply up to 9 credits towards an MS-BA degree, or 12 credits toward an MBA degree.

You can potentially earn credit towards our general management MBA program—or our STEM-designated MBA in Business Analytics.

Tuition & Cost 

Tuition & Cost

The cost of tuition for the Bachelor of Science in Business Analytics program is $515 per credit.

You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.

Our goal is your career advancement. That's why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.

Find My Estimate 

  • Scholarships & Financial Aid

    You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.

    Find scholarships and grants  

  • Military/Veteran Discounts

    Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.

    VA/Military benefits  

Find My Estimate 
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Requirements 

MBA program enrollment requirements

Enrollment prerequisites to enroll in Herzing’s MBA program include:

  • Prior education requirement. Completion of high school diploma, GED, or equivalent.
  • Entrance testing. Applicants must demonstrate the capacity to succeed in college-level courses via prior ACT/SAT scores, completion of prior college credit, or additional entrance testing.
  • Availability of time, personal commitment, and a professional attitude. We exist to help enthusiastic students fully committed to reaching their highest career goals. Our faculty and leadership are dedicated to helping you reach them.

You will need to meet and interview with a Herzing University admissions advisor and complete an enrollment application to be admitted into the program.

If you have any additional questions regarding admissions into the program, please contact our admissions team.

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Classes Start: September 3rd

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Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

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Certifications

Prepare for important industry certifications

We’ve built the BS in Business Analytics curriculum to support your career success and advancement, prioritizing knowledge and skills employers demand from job applicants.

Several courses in the BS-BA curriculum align with important industry certifications:

  • Associate Certified Analytics Professional (aCAP)
  • Certified Associate in Project Management (CAPM)
  • Certification of Capability in Business Analysis (CCBA)
  • Entry Certificate in Business Analysis (ECBA)
  • Microsoft Business Analytics Certifications
  • QuickBooks Certified User

Complete the requisite coursework and we will reimburse the application fees for up to three industry certifications.

Accreditation & Recognition

Our accredited & recognized online school

We strive to earn rank as one of the top private, nonprofit universities in the United States. Just as you work every day to become the best version of yourself, so do we as a university.

We are proud to have attained institutional accreditation in addition to industry recognition for our accomplishments helping students earn a college education and find career success.

Faq

Frequently Asked Questions

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Requirements will vary by employer and job role, but you’ll typically need a bachelor’s degree if you’re looking to become a data analyst.

As you continue climbing the ladder, you may benefit from earning a master’s degree, such as a Master of Science in Business Analytics.

Yes, working from home is a possibility for jobs in business analysis. However, every company and job are different and may have unique requirements for entry-level roles.

The exploding world of information has made data analysis a fundamental part of doing business in the 21st century.

Analytical skills have utility in all sorts of different industries and disciplines, including IT, healthcare, economics, sports, entertainment, technology and the growth of machine learning, and so much more.

Analytics represents a foundational skillset you can apply to many different job roles. Our emphasis is developing career-focused educational pathways for students, and what you take away from a business analytics program can be applied to a huge variety of jobs both now and in the future.

Based on a few of the most common career paths for data analytics professionals, average annual salaries can range from $86,480 for Market Research Analysts to $111,960 for Computer Systems Analysts, according to data from the Bureau of Labor Statistics.*

How much you can potentially make depends on many factors, including state of employment, experience, education level, job roles and responsibilities, and much more.

Learn more about the earning potential in the field of data analytics, including estimates for additional types of jobs.

Data analysts can be found in just about every industry, including the financial industry, market research, healthcare, government, education, and IT. Some analysts work in an office setting, while others may work remotely from home.

Some data analysts choose to work as an independent consultant on a freelance or project basis. They may provide research or even training for companies on an as-needed basis.

Some potential data analytics job titles include:

  • Data Analyst
  • Business Analyst
  • Computer Support Specialist
  • Database Administrator
  • Network Engineer

The less experience and education you’ve earned in the field, the harder it will be for you to earn an entry-level position that pays well.

While there’s always potential to climb the ladder internally with your current employer, your best bet to earn a good job in data analytics with no professional experience is to build your skills in a degree program—especially if you aren’t earning relevant experience in your current job.

Our online bachelor’s degree program in business analytics can be completed at your pace and is very flexible to accommodate your full-time job. We work hard to ensure you can keep working, pursue your career path and not get too overwhelmed.

With Herzing University you are never alone. It’s our goal to provide all students an affordable, career-driven education. Financial aid options include:

Succeeding in a career in data analytics requires soft skills such as problem solving, critical thinking, mathematical and analytical thinking, attention to detail, creativity and ingenuity. A great data analyst has a knack for identifying the key takeaways from a dataset and understand how to communicate it to many different types of people, from fellow analysts to C-suite executives looking for actionable insights.

Every job will come with its own requirements for technical skills and programming languages, including SQL, Python, SAS, Git, Excel, R, or many more.

Some jobs with a business emphasis may place a higher value on your ability to communicate the numbers rather than crunch them. Data analytics can become a valid career path for students with all sorts of different educational and professional backgrounds, such as going from accountant to data analyst.

Data analysts can wear many hats. We offer educational programs in business analytics across the spectrum of business and technology to equip students with the tools necessary to thrive in a wide variety of potential career pathways.

It’s possible, but not likely. According to the Bureau of Labor Statistics, earning jobs in the field of data science often requires a master’s degree in computer science, data science, or something similar.

Keep in mind that while sometimes referred to interchangeably, data analytics and data science are not the same thing. Data analytics represents a focused scope of data interpretation, while data science is more concerned with the tools, materials and models provided for analysts.

Our undergraduate business analytics courses are designed specifically to build knowledge and skills in analysis, rather than delve too deeply into data science concepts.

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Disclosures

Accreditation & Disclosures

Herzing University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

View Herzing University Accreditation and Approvals

Classes Start: September 3rd

Waived Enrollment Fee

Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

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