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Career Development Denise Alexander
When was the last time you bought something without doing any research—not even one quick online search, a text message to a friend or checking a consumer guide? In the digital age, all the information we need is instantly accessible, and as consumers, we expect quality products or events to have reviews readily available.
Testimonials are a key part of the research process, where we can learn from one another about a service or product to help make the best investment decision possible. Recent studies show that 85% of consumers trust online reviews as much as personal recommendations. And it doesn’t change when it comes to big life experiences, such as which college to choose or which degree program to enroll in. In fact, the bigger the purchase, the more important the vetting process becomes. With the cost of college, the last thing you want is buyer’s remorse.
Testimonials from college students offer an honest inside look at where prospective students might be going and the experience that awaits them. Who better to ask than the people who have gone through it? They can share what stands out and even offer a little insight into paths not taken and what they would have done the same or differently if they could go back in time.
For colleges, testimonials build trust and credibility but also help showcase all the features and benefits their programs have to offer. For example, when browsing the testimonials for Herzing University, many current and former students mention the flexibility of the coursework and affordability as highlights of their time at Herzing. Others tout career preparedness and online options. For a prospective student who is navigating many options, seeing honest feedback can help them make the correct choice about what is best for their future, from the investment and schedule to career paths and overall lifestyle.
Ratings and reviews are commonplace but that doesn’t mean all are created equal. There is a way to write a testimonial that succinctly and authentically presents your opinions without alienating or boring your audience. To write an exceptional testimonial, keep these tips in mind:
Testimonials are a great, low-stakes way to share your feedback and help others who were once like you, searching for answers to help make an important decision. Share your thoughts with the Herzing University Career Development Services team, online on your social media channels, and anywhere you think a future student could search for helpful insights. Everyone’s path is their own, and testimonials can serve as helpful guideposts.
Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Employment and Wage Statistics 2023 / Occupational Outlook Handbook 2022. BLS estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geography market in which you want to work and degree field, will affect career outcomes and earnings. Herzing neither represents that its graduates will earn the average salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, salary increase or other career growth.
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