Online Post Graduate Certificate
Healthcare Management

This course focuses on the role of marketing and the marketing department in adding value to the organization. Major elements of the marketing process to be covered include domestic and global market assessment, strategic marketing planning, the development of an effective marketing mix (product, price, promotion, and distribution) to create customer value, consumer/business buying behavior, and market research.

This course explores the major components and organizational interrelationships in the U.S. healthcare delivery system across the continuum of care. Topics include the history of the delivery system, delivery institutions and models, policy implementation, and payment mechanisms. Variables of access, cost, and quality are introduced. Application of these topics in the areas of healthcare reform, social and cultural changes that affect the system, and alternative healthcare allow students to analyze critically these evolving healthcare issues.

This course provides an overview of the role of information systems in healthcare organizations. Students will explore the technical, organizational, and cost-benefit issues related to healthcare information systems, including clinical decision support, integrated networking and distributed computing technologies, telemedicine applications, and artificial intelligence solutions. Students will develop and exercise analytical skills for appraising health information systems and will acquire practical experience using biomedical research databases, desktop application software, and electronic communication systems.

In this course student will evaluate major global challenges that business are faced with. Emphasis will be on economic, political and cultural characteristics of different regions and how they impact the business landscape locally and globally. Impacts in multiple functional roles will be considered, specifically in the areas of marketing, human resources, finance, healthcare, business intelligence, technology and project management.

This course takes an interdisciplinary approach to guide students in evaluating healthcare policy issues that impact decision making and outcomes in healthcare. Students will explore healthcare delivery systems and analyze issues which impact the delivery of healthcare and nursing at global, national, and state levels of government. Students will analyze the development, formulation, and implementation of policies and related economic issues that can influence healthcare practice today. In addition, the course includes topics such as the relationship between healthcare providers and patients, insurance policies, quality management, legislative liability issues, ethical decision making, and other policy issues.