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Career Development Denise Alexander
The majority of employers today are using social media in their recruiting processes, according to the Society of Human Resources Management (SHRM). Candidates are using social networking to find a job, too – and not only LinkedIn.
While LinkedIn remains the top social media platform for recruiters and job seekers, candidates are leveraging other social media platforms to build their personal brands, connect with their favorite employers, and get a sense of a company’s work culture before applying.
Facebook might not seem like a relevant platform for your job search, but it does have some unique advantages. According to a recent Jobvite survey, 67% of those who used social media in their most recent job search used Facebook. Here’s how you can, too:
Twitter is an ideal medium for building your professional brand – something that can distinguish you from other qualified applicants. By reflecting your “brand” through your social media footprint, you can help potential employers understand who you are and what type of leader and employee you would be.
Instagram might seem like the last place to go during a job search, but it’s becoming one of the most valuable platforms for businesses today. More than 25 million businesses use Instagram worldwide, and just like Facebook, their profiles can provide a window into day-to-day company happenings and culture.
Of course, it’s still important to make sure your LinkedIn profile is up-to-date and that you’re active on the platform. LinkedIn is the world’s largest professional network with more than 610 million users worldwide and over 15 million active job postings, so this is the platform that should take most of your job search time. For example, 95 percent of recruiters report using LinkedIn as a sourcing tool to identify qualified candidates. By optimizing your LinkedIn profile, you can expand your network, get noticed by recruiters and take your career to the next level.
You can get more tips on how to navigate your job search through LinkedIn here.
Need help getting started? If you’re not sure where to start your job search, schedule a time to meet with your career advisor. Our Career Development team is there to guide you through every step of the job search process – from creating a resume to fine-tuning your LinkedIn profile, and everything in between.
Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Employment and Wage Statistics 2023 / Occupational Outlook Handbook 2022. BLS estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geography market in which you want to work and degree field, will affect career outcomes and earnings. Herzing neither represents that its graduates will earn the average salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, salary increase or other career growth.
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