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Our Vision, Mission,
Guiding Principles and Core Values


The vision of Herzing University is to be the lifelong learning partner for its students, employers, and communities in optimizing their economic and human potential.


To educate, support and empower all students for success in work, learning and engagement in our communities and global society.


The following principles guide the University in fulfilling our mission.

  1. Foster Our Core Values – Promote an educational and workplace culture that fosters professionalism, respect for others, personal responsibility and integrity, caring, and civic and community engagement among our students and employees.
  2. Optimize Human Potential – Sustain a positive and effective educational environment which optimizes the personal and professional potential of our students and employees, and which respects individual contributions and perspectives.
  3. Improve the Value Equation for Students — Continually improve the University’s high‐quality educational programs to increase their value to students. Innovate to optimize students’ educational journeys and align learning outcomes with lifelong learning and workforce needs.
  4. Engage Students — Provide instructional and student‐support services that create an engaging, caring, student‐centered environment to facilitate student achievement of the defined learning outcomes, their educational goals, and their personal development.
  5. Create Access for Diverse Group of Students — Provide access to our programs and services to qualified students of diverse age, interests, abilities, and cultures. Respond to the dynamic needs of our diverse and geographically distributed students through face‐to‐face and distance education delivery modalities.
  6. Embrace Innovation for Student Success — Provide a high‐performance learning environment that utilizes new technologies, methodologies, and best practices to serve the dynamic lifelong learning needs of our students.
  7. Demonstrate Effectiveness — Continually assess student learning outcomes as well as educational and institutional effectiveness to drive continuous improvement in the value we provide to our students, employers, and society at large.
  8. Pursue Collaboration and Partnerships — Pursue cooperation and alliances with educational institutions, organizations and associations on a local, regional, national and international basis to fulfill our mission and public educational purpose.
  9. Ensure Sustainability — Ensure effective and efficient use of our human, physical, technology, and financial resources. Utilize data and analysis to inform planning, budgeting, and decision‐making processes to ensure continued improvement of our educational offerings, fulfillment of our mission, and sustained future development.



Herzing University’s educational and organizational philosophy was founded on core values that constitute the Herzing culture. These values are essential not only for personal development, but are also the foundation for a successful, meaningful career. These core values; professionalism, respect, integrity, caring, and engagement are encompassed in a framework called “P.R.I.C.E. of Success.” In order to help each student develop and strengthen these qualities, they have been incorporated into the learning environment.

Students are expected to exhibit these behaviors and attributes in all interactions, inside and outside of the classroom. Students who apply themselves and embody the P.R.I.C.E. of Success characteristics will more likely reach their full human potential.

These behaviors and attributes are also the foundation of our internal culture. Employees are expected to exhibit these qualities in their service to students and other daily functions. In doing so, we are building a culture that nurtures personal growth and potential. We lead by example for our students, enabling us to coach and mentor students in their own development of these behaviors and attributes.

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