Skip to main content
Herzing University

Herzing Staff

How a Degree Can Help You Get an Unconventional Business Career

While many business graduates will pursue conventional roles, there are many unconventional career paths that might be worth considering. 

When you think of a career in business, you might immediately gravitate toward traditional career paths such as banking, finance or consulting. While many business graduates will still pursue those roles, there are many unconventional career paths that might be worth considering. 

What is an “unconventional” business career? 

There’s no one-size-fits-all use for a business degree. Expand your previous impression of a business career and allow a business degree to take you to new heights - literally! Let’s say you’ve always loved skydiving. If you pursue a degree in marketing, you can apply that to a career as a social media marketer for a skydiving business. You might have an interest in both business and fashion, in which case you can use passion to jumpstart your career as a consultant at a fashion company. 

Here are some examples of unconventional careers if you have experience or if you already have a degree in another discipline:

Film Production Manager

  • Film production managers are in charge of overseeing a film's production budget and ensuring that it stays within the budget. Film production managers meet with producers to evaluate production costs and build estimates and proposals. They can also help with salary negotiations for production employees and budgeting for filming.

Forensic Auditor

  • Forensic auditors combine investigative skills with accounting skills. They examine financial paperwork to detect financial fraud, embezzlement, extortion, and other unlawful actions.

Partner Marketing Manager

  • Partner marketing managers use their creativity and business skills to strategize successful partnerships of brands. Identifying and then collaborating with outside organizations to form profitable ideas, they present those recommendations and lay the groundwork for a successful engagement. 

Bitcoin IT Tech

  • Bitcoin is becoming one of the most popular cashless currency options and continues to see significant growth. If you have the relevant specialized credentials, you will be able to explain to others what Bitcoin is and how to manage their Bitcoin account in a manner that might benefit them. 

Make it your own

Thinking about starting your own business? Your degree will ensure you lay the right foundation to succeed. From business plans to budgets and staffing models, your degree will help you set your business up for success. Bring your ideas to life with an entrepreneurship degree. Want to try to make a career out of a special interest, like rock climbing or video games? Your degree will establish your credentials to tackle a new idea and make it your own.

Your degree will likely cover business planning, marketing strategy, financial reporting and data tracking. You can pursue a career in any of those areas or use them all to start your own business or become a resource for a favorite charity.

How to make it happen 

Ready to begin your journey toward the job of your dreams? Getting your degree in business is the first step in the right direction. Your education is an investment in your future, and to see the best possible ROI, you want to pursue a business degree that is your absolute best fit. 

Reflect on questions like these to better understand your goals and formulate the most effective plan possible to reach them: What do you want to gain from a business degree? Which program is best suited for you? How much time and money are you able to invest into school? 

You can start by familiarizing yourself with the plethora of undergraduate degrees offered through Herzing University, such as:  

  • Accounting
  • Business Management
  • Entrepreneurship
  • Human Resources
  • Marketing
  • Project Management

Each of these degrees will open doors to a variety of rewarding career paths. Still unsure about which business major is best for you? Take Herzing’s quiz to find your ideal program.

Remember, you are in control of your career path. Find your passion and pursue it on your terms. Do not settle for a “conventional” experience if you want something more. Make the most out of your business degree and explore the possibilities of a non-traditional career.

Learn More About Our Business Programs


* Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Employment and Wage Statistics 2023 / Occupational Outlook Handbook 2022. BLS estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geography market in which you want to work and degree field, will affect career outcomes and earnings. Herzing neither represents that its graduates will earn the average salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, salary increase or other career growth.

Subscribe to our Newsletter

Request Information
Ready to get started?

Contact us to request more information

Opt-In to Receive SMS Messages

By selecting this button you agree to receive updates and alerts from Herzing University. Text HELP to 85109 for help, Text STOP to 85109 to end. Msg & Data Rates May Apply. By opting in, I authorize Herzing University to deliver SMS messages and I understand that I am not required to opt in as a condition of enrollment. By leaving this box unchecked you will not be opted in for SMS messages. Click to read Terms and Conditions and Privacy Policy.
Subscribe to Our Blog Newsletter

Get the latest news you need to know, from study hacks to interview tips to career advancement. Have it delivered right to your inbox biweekly.