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Herzing University

Our online program is not 100% self-paced or self-directed study. There are flexible scheduling options in the case of asynchronous classes, but there are still deadlines on certain coursework and/or projects, as well as some set exam times.

This is a bachelor’s degree program offering extensive student services to help you stay on track, complete your coursework successfully, and help you reach graduation at a pace that’s right for you. We are here to support you every step of the way.

Earning a bachelor’s degree and ample experience in the field can be enough to qualify for managerial or leadership positions in a marketing department. 

You can potentially increase your qualification for advanced or senior-level career opportunities by completing a Master of Business Administration (MBA). The skills you’ll develop in an MBA program can complement your specialist education and experience in marketing to improve your chances of climbing the ladder. One of the benefits of our program is that you may elect to earn up to 12 dual credits towards an MBA program.

The most recent data from the Bureau of Labor Statistics (2021-2022) reports 23.8% of Marketing Managers—and 24.7% of Chief Executives—have attained a master’s degree (in the case of bachelor’s degree, the figures are 57.7% and 40%, respectively).

While you may not “need” a master’s degree to advance in the field, those who do may have a significant leg up in the application process and have a wider body of knowledge to succeed in the role.

All of our Bachelor of Science programs can be completed at an accelerated pace compared to traditional 4-year degree programs. It takes 36 months on average to complete the Bachelor of Science in Marketing program.

If you’ve earned an associate degree or completed some college coursework in the past, you may be able to complete the program in much less time. You can transfer up to 91 approved credits into our curriculum, greatly reducing the time needed to finish the program and graduate.

A broad marketing education can prepare you for many different types of jobs in marketing, including both technical and creative professions to match your unique strengths and abilities.

Here’s a brief list of jobs you can potentially get in the marketing field, grouped broadly:

  • Market Research Analyst
  • Public Relations Manager
  • Fundraising and Event Manager
  • Social Media Specialist
  • Art Director
  • Advertising, Promotions, and Marketing Manager
  • Copywriter
  • Brand Manager
  • Advertising Sales Agent

Salary ranges in marketing aligned with a bachelor’s degree education can vary widely based on education and experience attained, ranging from entry-level individual contributor to senior-level management roles. 

Here’s a table of occupations associated with marketing you can potentially pursue:

Average salary by occupation, Bureau of Labor Statistics*

Job / careerPer hourPer year
Market research analysts and marketing specialists$41.58$86,480
Advertising and promotions managers$71.76$149,270
Marketing managers$82.46$171,520

The average time it takes to complete our bachelor’s degree program is 32 months (8 semesters), meaning a preliminary estimate is around 3 years to earn an education to help you qualify for jobs in project management.

You can potentially save a lot of time by transferring credit earned from prior college education. Transfer up to 90 approved credits and you can lower required semester credits to 30, which greatly shortens the time needed to graduate. 

After graduation, it’s just a matter of finding your first job. Our career development team can help you find employment as soon as possible to get your new career started.

The knowledge and skills developed over the course of a project management degree program apply to more jobs than simply those with “project manager” in the title. Potential job titles include:

  • Project Coordinator
  • Project Lead
  • Operations Manager
  • Business Analyst
  • Scrum Master
  • Implementation Specialist
  • Client Services Manager

Some titles may be industry-specific, such as Construction Project Manager, Healthcare Project Manager, or IT Project Manager.

Every employer will have their own unique requirements in job postings, with some combination of required education, experience, and skillset. Our curriculum is designed to prepare you for a wide variety of potential duties and responsibilities applicable to many types of jobs.