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MBA in Business Analytics
Online Program Available in Hybrid Format

Choose a business analytics MBA program featuring both an online format and hybrid format with online and on-campus coursework held at our Atlanta campus.

Program Length

12 Mo.

Credits

36

Format

Hybrid or Online

Designated

STEM
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NEXT START March 2nd

Waived Enrollment Fee

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Focus your MBA study on business analytics in an online or hybrid format

FormatHybrid or online format; the hybrid format includes both online and on-campus coursework held at our Atlanta campus
MBA optionsChoose a leadership-focused MBA curriculum with alternative courses in technology management and data-driven marketing; can be completed in as little as 12 months
AdmissionsNo GMAT/GRE required for admission; full- or part-time enrollment options
CurriculumSpecial emphasis on the application of AI in standard business operations and employee management
Hands-onInteractive learning modules provide training with real analytics tools and software; you can elect an internship option to gain real-world practical experience
AccreditationAccredited by the Higher Learning Commission

Learn More Today!

Classes start: March 2nd

Hybrid learning format

You may be eligible to enroll in our new hybrid format designed for aspiring MBA students near Atlanta. Join our vibrant local community of students and faculty.

Herzing University Atlanta Campus

 

Visit Us
Palisades Office Park,
Building B, 5th Floor
5901 Peachtree Dunwoody Road NE
Sandy Springs, GA 30328

 

Take specialized MBA courses in business analytics and prepare for the data-driven modern business world

Choose an MBA in Business Analytics program with the flexibility to help you achieve the right work-school-life balance. You may elect a hybrid format including some on-campus coursework held at our Atlanta campus.

Online and in-person courses + a culminating capstone/internship fully prepares you to climb the ladder and reach your highest career goals as a business analyst. 

A professional woman sits at a desk with a laptop, smiling confidently, representing career success with a business management degree.

  • Career-focused curriculum

    Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

  • Flexible schedule

    Hybrid delivery allows you to complete some coursework online on your schedule. We work hard to help you maintain school-life balance.

  • Experienced faculty

    Get face-to-face instruction from experienced and credentialed faculty with real-world success in the field.

  • Lifelong support

    We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

  • Rolling admissions

    No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.

Curriculum

Courses & curriculum details

You can choose between two different formats:

  • The online format, featuring 100% online coursework
  • The hybrid format, featuring a mix of online and on-campus coursework held at our Atlanta campus

Our admissions teams can fill you in with more details about how each course will be delivered throughout the program. You will choose a capstone project or internship to gain real-world experience before graduation.

ProgramMonths iSemester Credits
Master of Business Administration in Business Analytics1236

iAverage number of months for students to complete program

Required Courses

All courses, 36.00 semester credit hours, are required.

The course explores the core principles of effective leadership and examines how these practices influence organizational culture, employee motivation, team dynamics, and overall organizational performance. Students explore a range of contemporary leadership theories and styles, understand the complexities of human behavior and learn how effective leadership can navigate challenges to drive positive organizational change.

This course is designed to provide students with an understanding of operations and change management, focusing on the integration of innovation and artificial intelligence (AI), operations strategy, and organizational change within a global context. This course is suitable for those looking to develop their expertise in managing operations and leading change in complex and dynamic business environments.

This course is designed to blend economic theories with practical decision-making strategies. Students explore key economic concepts, including microeconomics, macroeconomics, and behavioral economics, and learn how to apply these concepts in decision-making processes. The course also examines quantitative methods, data-driven decision-making, and the impact of economic policies on business and societal decisions.

This transformative course is designed for professionals seeking to deepen their expertise in strategically managing human capital while championing diversity, equity, inclusion, and accessibility (DEIA) within their organizations. This course offers a blend of comprehensive human resource strategies and DEIA principles, focusing on attracting, nurturing, and retaining a diverse workforce.

This course is designed to equip professionals with the skills and knowledge to effectively blend strategic planning with risk management in technology-driven industries, while embedding sustainability at the core of business practices. This course delves into the intricacies of formulating strategic plans that not only drive business growth but also ensure resilience against a myriad of risks.

This course provides an overview of key concepts in accounting, finance, and corporate financial strategy. The course is designed to provide a foundation for making informed financial decisions and developing effective financial strategies in a corporate environment. The course explores financial technology and the implications of corporate social responsibility (CSR) in accounting and finance.

This course explores the exciting world of marketing engineering and analytics, equipping students with the analytical tools and methodologies required to make data-driven marketing decisions. Students learn to leverage the power of data and artificial intelligence (AI) to optimize marketing campaigns, measure marketing performance, and drive business growth.

This course provides a comprehensive exploration of fundamental and advanced concepts in project management. Students engage with key methodologies, tools, and strategies used by successful project managers. The course balances theoretical knowledge with practical applications, ensuring students are well-prepared to lead projects in a variety of settings.

This course introduces students to the core concepts of business analytics. This includes how to collect and clean data as part of the analytics process. In addition, students explore how regression analysis, predictive modeling, and artificial intelligence (AI) tools are used to make informed business decisions.

This course equips students to build deep learning models, gain proficiency in natural language processing (NLP), and make data-driven decisions. This course explores cutting-edge time series forecasting, deep learning architectures, and NLP applications. In addition, real-world projects and ethical considerations will be used for analysis to assist with leveraging artificial intelligence (AI) for analysis.

This course equips students to compare and evaluate different cloud-based data platform solutions. Students apply massive data analysis for real-time insights and smarter decisions. From building Hadoop to pipelines to crafting live dashboards, this course equips students to conquer large-scale data challenges.

This course is designed as the final capstone project, where students will demonstrate application, analysis, integration, and evaluation in a real-world project or simulation. The capstone experience gives each student the opportunity to demonstrate his/her ability to utilize what he/she has learned in the program.

or  Semester Credit Hours: 3.00*

*Online students in some states may not be allowed to take this internship due to state restrictions.

Distribution of Contact Hours by Course

Distribution of Contact Hours by Course Course Number Lecture Hours Internship Hours Total Contact Hours Credits BU 502 45.00 0.00 45.00 3.00 BU 506 45.00 0.00 45.00 3.00 BU 520 45.00 0.00 45.00 3.00 BU 525 45.00 0.00 45.00 3.00 BU 531 45.00 0.00 45.00 3.00 BU 541 45.00 0.00 45.00 3.00 BU 618 45.00 0.00 45.00 3.00 BU 631 45.00 0.00 45.00 3.00 BU 683 45.00 0.00 45.00 3.00 BU 685 45.00 0.00 45.00 3.00 BU 687 45.00 0.00 45.00 3.00 BU 695 (or BU 697*) 45.00 0.00 45.00 3.00 Totals with Capstone 540.00 0.00 540.00 36.00 *Totals with Internship Contact Hours: 0/0/135/135 495.00 135.00 630.00 36.00          

Certifications

Earn key business and analytics industry certifications

We’ve built our MBA in Business Analytics curriculum to support your career success and advancement, prioritizing knowledge and skills employers demand from job applicants.

Several courses in the MBA-BA curriculum help you prepare to earn important industry certifications, including: 

  • Business Data Analytics Certification (IIBA-CBDA)
  • Certified Associate in Project Management (CAPM)
  • Certified Business Analysis Professional (CBAP)
  • Project Management Professional (PMP)
  • PMI Professional in Business Analysis (PMI-PBA)
  • SHRM-Certified Professional (SHRM-CP)
  • SHRM-Senior Certified Professional (SHRM-SCP)

Complete the requisite coursework and we will reimburse the application fees for up to three industry certifications upon submission of proof of successfully passing the certification exam.

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Requirements 

Admissions requirements

Enrollment prerequisites to enroll in Herzing’s MBA program include:

  1. Completed bachelor’s or graduate degree from a college or university accredited by an agency recognized by the U.S. Department of Education or have completed a three- or four-year bachelor’s degree at a foreign college or university recognized as equivalent to a U.S. bachelor’s degree by an approved foreign credential evaluator.
  2. Meet and interview with a Herzing admissions advisor
  3. Complete an application form

No minimum GMAT/GRE score is required for admission!

Classes Start: March 2nd

Waived Enrollment Fee

Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

Request Info Apply Now 
Careers 

Follow your career path in the growing field of business analytics

We’ve designed our business analytics curriculums to generally align with these growing occupational categories as defined by the Bureau of Labor Statistics (all figures specific to the state of Georgia):*

Market research analysts

Employ your analytics skills to help businesses determine what consumers demand, who those consumers are, and how the business must position themselves for success in the market.

Average salary: $58,740 average salary per year ($28.24 per hour) nationwide*

Job outlook: 36% increase from 2020-2030, 180 jobs added**

Management analysts

Work as an internal analyst or management consultant focused on maximizing organizational efficiency, proficient in procuring relevant data and presenting to stakeholders.

Average salary: $126,840 average salary per year ($60.98 per hour) nationwide*

Job outlook: 36.2% increase from 2020-2030, 210 jobs added**

Data scientists

Apply advanced analytical skills to conceive and deploy models, develop machine learning algorithms, or lead research efforts to uncover new insights to solve business problems.

Average salary: $125,330 average salary per year ($60.25 per hour)*

Job outlook: 36.2% increase from 2020-2030, 210 jobs added**

Please keep in mind these do not represent entry-level salary estimates. Pay can vary by location, education level, years of experience, and specific job duties. Average salaries are typically higher than median figures, indicating the largest group earns below average—but also indicates excellent earning potential should you achieve excellence as a business analyst.

Locations

Program Finder

MBA in Business Analytics - Atlanta Degree Programs / Showing 1 program for the Online campus

  • MBA in Business Analytics - Atlanta

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The Student Experience at Herzing

Herzing University got to the point, and I really wanted to get into school and graduate soon. Now I work with commercial funding, and I'm an account executive.
Madeline Yau
Business | Orlando Campus
Choosing an education in business was my first big stepping stone toward reaching my dreams. Next up for me is continuing my education even more.
Eric Sample
Business | Online Campus
At Herzing, I learned the importance of networking and hard work. My professors taught me to never settle and to always strive for success, and my career advisors helped me fine-tune my resume so that I was prepared to begin my job search post-graduation.
Teaira Curry
Business | Atlanta Campus
I chose to advance my education at Herzing University because I wanted to be more marketable for business management roles.
Hykeem Brown
Business | Atlanta Campus
My children inspired me to go back to school because I wanted to prove to them that achieving your goals is possible.
Glendale Miller
Business | Madison Campus
Disclosures

Accreditation & Disclosures

Herzing University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

View Herzing University Accreditation and Approvals

Classes Start: March 2nd

Waived Enrollment Fee

Discover the educational pathway designed to maximize your career potential. Reach for greater heights with Herzing University.

Request Info Apply Now