Salary ranges in marketing aligned with a bachelor’s degree education can vary widely based on education and experience attained, ranging from entry-level individual contributor to senior-level management roles.
Here’s a table of occupations associated with marketing you can potentially pursue:
Average salary by occupation, Bureau of Labor Statistics*
| Job / career | Per hour | Per year |
|---|---|---|
| Market research analysts and marketing specialists | $41.58 | $86,480 |
| Advertising and promotions managers | $71.76 | $149,270 |
| Marketing managers | $82.46 | $171,520 |
Learn more about Bachelor of Science in Marketing program
BLS pay estimates calculate the median annual wage for various occupations. Per the BLS the median wage for an occupation is: "The wage at which half of the workers in the occupation earned more than that amount, and half earned less. Median wage data are from the BLS Occupational Employment and Wage Statistics survey." Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Outlook Handbook 2024. BLS median wage estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geographic market in which you want to work, and degree level and field, will affect career outcomes, including starting salary and earnings as an experienced employee. Herzing neither represents that its graduates will earn the median salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, particular wage or salary, or other career growth.
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