A broad marketing education can prepare you for many different types of jobs in marketing, including both technical and creative professions to match your unique strengths and abilities.
Here’s a brief list of jobs you can potentially get in the marketing field, grouped broadly:
- Market Research Analyst
- Public Relations Manager
- Fundraising and Event Manager
- Social Media Specialist
- Art Director
- Advertising, Promotions, and Marketing Manager
- Copywriter
- Brand Manager
- Advertising Sales Agent
Learn more about what you can potentially do with a bachelor's degree in marketing
BLS pay estimates calculate the median annual wage for various occupations. Per the BLS the median wage for an occupation is: "The wage at which half of the workers in the occupation earned more than that amount, and half earned less. Median wage data are from the BLS Occupational Employment and Wage Statistics survey." Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Outlook Handbook 2024. BLS median wage estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geographic market in which you want to work, and degree level and field, will affect career outcomes, including starting salary and earnings as an experienced employee. Herzing neither represents that its graduates will earn the median salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, particular wage or salary, or other career growth.
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